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54 PRODUCT GUIDE PSI Journal 3/2016 www.psi-network.de REVOLUTIONIZED SILK ACCESSORIES In their search for fresh new design ideas for scarves and breast pocket handkerchiefs to match their current double-face ties, the Alta Seta managing directors Toska Siekmann and Patrick Polaniok, together with the production, developed a method that allows both sides of silk accessories to be printed with different patterns – in such a way that the colour of one side does not penetrate into the other side. The result is a completely new, exciting product – more versatile and individual than ever before. Anything goes with the novel scarves and handkerchiefs. On the one hand fashionably trendy, on the other hand classical, also with a discreet logo. “Almost anything is possible,” promises the company. And following the initial very positive reactions, Alta Seta is convinced: this innovation, which is not yet available in the retail trade, will impress the promotional product partners with its possibilities – and ultimately, of course, the industry customers. The special double-faced items in the collection are even available in small quantities in the following versions: Checked with uni, stripes with dots, paisley with minimals and in custom designs starting from 100 pieces/article. PSI 45461• Alta Seta GmbH & Co. KG • Tel +49 5031 70360 info@alta-seta.de • www.alta-seta.de INNOVATIVE UMBRELLA The AC walking-stick umbrella Colorline from FARE appears rather discreet at first glance. It provides a real surprise after opening it, however, drawing your attention to the matching colours of the stick and ribs. The colour-matching decorative stitching on the hem of the fabric and hasp form the perfect complement to the intense colour of the stick and frame. You can advertise with your good name with a doming (photo sticker) or laser sticker on the haptically pleasant soft handle or the release button. In addition, the soft grip can be finished with EVA laser engraving. With the practical automatic function, the umbrella can be comfortably opened at the press of a button. The wind-proof properties and sturdy fibreglass ribs provide for higher frame flexibility and better wind protection. The exclusive soft handle offers the possibility of an imprint in the form of a laser sticker or doming (photo sticker), which can also be implemented in your own corporate colours. PSI 43144 • FARE – Guenther Fassbender GmbH • Tel +49 2191 60915-0 info@fare.de • www.fare.de

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