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www.psi-network.de PSI Journal 3/2016 CHOICE GROUP CONCENTRATED KNOW-HOW Although all six of the well-known promotional products companies affiliated under the name of Choice Group are faithful PSI exhibitors of many years’ standing, this is the first time they presented themselves together at a joint stand. With more than 200 new products from the areas of promotional umbrellas, bags, sports clothing, leisure time apparel and workwear for the catering trade, as well as porcelain and toys, they had an impressive selection of high-quality products on offer. The Choice companies – FARE, Halfar, Daiber, Karlowsky, SND and mbw – stand for competent consulting with an orientation to customers and solutions. USING SYNERGISTIC EFFECTS Thanks to the joint presence of the spe- cialists in Hall 12, visitors could see concentrated demonstrations of the ways to combine products, manufacturing methods and finishing techniques that are now feasible and the innovative synergies opening up with the new collaboration. Thanks to the new stand concept, visitors were able to enter the stand from all sides. “Irrespective of the brand where the customer entered the stand, our goal is to keep him at the stand so that he can also be shown the other assortments. With the ca- Jan Ja an Breuer (mbw) and Kai Gminder (Daiber) were very satisfied with the new concept. tering area with relaxation and consultation places in the centre, the stand offers the customer many possibilities to stay at our stand, to obtain information and also to relax a little,” explains Jan Breuer. OPTIMISTIC ATMOSPHERE The concept seems to have worked: “Wednesday was almost as good as Thursday when the stand was completely full. And the mood was very optimistic,” said a delighted Kai Gminder. The location of the stand in the vicinity of the North-East exit had a positive effect. As regards the PSI 2017, they both agree: “We can only hope that the trade seizes this opportunity and shows its customers that it is backed by strong suppliers.” < 29

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