22 50TH PSI TRADE SHOW PSI Journal 3/2012 www.psi-network.de INDUSTRY KNOW-HOW NEW PLATFORM IN HALL13 The Meet & Greet-Forum was a welcome addition for the innovative concept of HALL13 and offered the visitors to the fair a great deal of industry know-how. Each day, experts gave brief lectures on subjects relevant to the trade, such as the value chain of a promotional product, the Code of Conduct and distributor qualification in the promotional products industry. This new platform was also a central information point for everybody who wanted to get first-hand information from Customs, the German Office for Trademarks and Patents or the designers of the PSI Design Service. The museum Plagiarius of Solingen showed an exhibition about product and brand piracy. For the first time, the PSI offered a job fair inside the Meet & Greet-Forum. Here, exhibitors and visitors were able to publish job searches and job vacancies. < (DISTRIBUTOR) QUALIFICATION IN THE INDUSTRY EPPA: A CODE OF CONDUCT FOR EUROPE During the 50th PSI Trade Show, the industry’s European umbrella association European Promotional Products Association, EPPA informed around 20 participants of the current status of its activities with regard to establishing a Code of Conduct for the promotional product industry at the Meet & Greet Forum in HALL13. Claire Teurlings, the Programme Manager at EPPA, explained that the industry needed to continue focusing on establishing a Code of Conduct that is adhered to by companies working in the industry. Social, ecological and humanitarian responsibility for everyone involved in the production and trade of promotional products was the main issue that needed to be addressed. For this reason, EPPA is working together with specialists from large suppliers, in order to harmonise the current rules and standards that are being used in various countries with the Code of Conduct for Europe. Furthermore, she stated that the credibility and the image of the industry had to be worked on. The contents of the European Code of Conduct include, among others, the issues that no products are to be made by child labour and that certification is to be carried out. Moreover, EPPA is also campaigning for more transparency within the supply chain. These industry messages are to be communicated both to Brussels as well as to the consumer. < The third part of the Meet & Greet programme of presentations turned to the topic of “Distributor qualification in the promotional products industry”. Under the moderation of bwg honorary chairman Hans-Joachim Evers, Robert Jahrstorfer, managing director Mobile GmbH Vertriebsakademie – Vertriebsconsulting, Munich, Germany presented the sales academy’s training course in becoming a chamber of commerce and industry (IHK)-certified promotional products consultant. This further education measure, provided by the German Federal Association of Promotional Products Consultants (bwg) in partnership with Mobile and Weiterbildungsgesellschaft der IHK Bonn/Rhein- Sieg mbH, offers bwg member companies and other market participants within the industry a qualification to prepare (new) employees for the diverse challenges of daily business at the interface between manufacturer and customer. It takes place in the form of a 13-day attendance seminar. The promotional products consultant training has proved its worth during three successful courses so far. www.bwg-verband.de < -Advert-

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