86 COMPANY ICLAW GMBH THE HOLDER THAT HOLDS ON TO YOUR CUSTOMERS iClaw GmbH is a young Austrian company that emerged from a product idea, the “GLAGG”, and is managed with a lot of passion and dedication by three professionals from the fields of branding and product development, tax and economics, and sales. GLAGG is iClaw GmbH and iClaw GmbH is GLAGG. The company was founded in order to implement the idea professionally and to launch it on the market. On 13 March 2006, the first GLAGG was sold over the counter. In the meantime, the “smallest universal holder in the world” is the result of five years of development and constant optimization. Today, many people could not imagine everyday life without GLAGG proves to be versatile. It can also be used for decoration. GLAGG. Over the years, various other innovative products have also been added to the range distributed by iClaw, including, for example, the “AntiRutschPaste”, an anti-slip paste. And: “In the near future, we will be relaunching a well-known brand that will bring back childhood memories for the over 40s generation in particular: the legendary Geli aircraft – in a customized design,” iClaw CEO Thomas Stranig reveals. PSI Journal 3/2012 www.psi-network.de There are now over 50 different GLAGG designs, also including models that have arisen from cooperation with Hirsch Leder and Swarovski. ANNOYANCE TURNED INTO GLAGG The story of how the company came to be founded is a curious one: the annoyance at his iPod and mobile always sliding around the car while driving, and the customary holders that he did not like or found too bulky, gave Thomas Stranig an idea: someone ought to develop a fastening system for small electronic devices that is easy to mount in all kinds of places and prefera-

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