www.psi-network.de PSI Journal 3/2012 EPPA MEETING NEW STANDARDS FOR EUROPE The European Promotional Products Association, EPPA, held a general meeting in the Tulip Inn, a hotel near the trade fair, on the eve of the 50th PSI Trade Show in Düsseldorf. The main focus of the event, besides the election of a new executive board, centred on the promotional product Industry’s new image campaign as well as current information about activities throughout Europe with regard to a Code of Conduct. Annette Scott, Treasurer and Finances, Gabriel Moese Ruiz, Communication and Marketing, and Fatih Cirpan, Customer Relationship Management, are part of the new EPPA five-member executive board alongside Hans Poulis and Patrick Politze who were re-elected as President and Vice- President respectively. Following the election, Hans Poulis reported that great progress had been made with regard to the association’s activities concerning a farreaching Code of Conduct. EPPA is promoting the effective use of promotional products with increasing emphasis on an ethical and sustainable production by way of its Code of Conduct for the industry. This code of honour sets new standards for social, ecological and humanitarian re- Newly elected to EPPA’s Executive Board (from left to right): Fatih Cirpan, Patrick Politze, Annette Scott, Hans Poulis and Gabriel Moese Ruiz. sponsibility. Apart from the preservation of business customs and social legislation, environmental and data protection, this includes compliance with competition law, commitment to the avoidance of hazardous substances during production as well as a promotional product industry model that is oriented on quality at a European level. “NOTHING BRINGS YOU CLOSER” The concept of the new EPPA campaign, which was illustrated on a poster, was then ceremoniously unveiled. It displays a golden ribbon with the slogan “Nothing brings you closer” and is geared towards the great emotional effect of promotional products. The campaign refers to the high differentiation value of promotional products: Re- cent German studies by the market research institute Dima verify that promotional products are among the most effective advertising media. These products are not only appreciated by the recipients over a long period of time but are also used and kept by them for a long time, too. EPPA’s campaign is offering the industry a tool which can be incorporated into company catalogues as well as in sales documents and websites in order to prove the impact of promotional products on end-users. The campaign has been developed in cooperation with the decision makers of experienced companies in the industry. Many of these companies are members of the respective national trade associations. www.eppa-org.eu < 23

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