Für jede Aufgabe die perfekte Lösung! Transferdruck • Digitaldruck Direktdruck • Beflockung 3D Stick • Direkteinstickungen Stickembleme • Textilkennzeichnung • Lasergravur & Laserschnitt • Lohndruck Wärmepressen • Reflektierendes Grossformatdruck • Schneideplotter • Plotterfolien Spezialmedien • Textilien … von Ihrem fachhandelstreuen Partner für Textilveredelungen. Mehr zu innovativen Produkten, individuellen Lösungen & modernen Konzepten unter www.assystem.de/psi AS system GmbH • D - 22946 Trittau Bürgermeister-Hergenhan-Str. 18 Fon +49 (0)41 54 - 85 98 - 0 2www.assystem.de • info@assystem.de CONTENT PSI Journal 3/2012 www.psi-network.de CHIC ADVERTISING 40 Textiles are classic promotional products. They offer genuine benefit and guarantee wide-ranging advertising exposure. In our Product Guide, we keep you posted on the chic, trendy new products, and thus effective advertising vehicles, in the promotional textile sector, as well as accessories and headgear. Furthermore, sales promotion tools are another focus of the current title theme. TRENDS & BRANDS Stylish furniture 4 Jewellery: A timeless eye-catcher 6 50TH PSI TRADE SHOW A successful anniversary exhibition 8 FOCUS Promotional products surveys: Clear proof of promotional effect 30 German Product Safety Act: What is new? 34 JOURNAL Economic, political and business news 38 TEXTILES AND CAPS Chic advertising 40 INDUSTRY Companies, events, markets 58 L-Shop-Team GmbH: T-shirts for everybody 64 The DIE6 Group signs the GWW Code of Honour 66 bwg Members’ Meeting: New Board elected 68 SALES PROMOTION More targeted, more efficient, and longer-lasting 70 COMPANY iClaw GmbH: The holder that holds on to your customers 86 PORTRAIT Hans M. Höhner: “I always look ahead” 90 NEW ON THE MARKET Promotional product innovations 94 MY PSI Information for PSI members 100 OPINION 102 IMPRINT 104

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