24 50TH PSI TRADE SHOW PSI Journal 3/2012 www.psi-network.de SAMSONITE RENÉ HÄUSSER E. K. FUN AND ENTERTAINMENT WITH THE LIGHT-AS-A-FEATHER SUITCASES F lying suitcases are not only something that occurs in the well-known fairy tales of Hans Christian Andersen. They also could be seen at Samsonite’s stand at the PSI Trade Show. Here visitors to the fair had the opportunity to try out the specialist’s suitcases in a new and fun online game. The goal of the game was to throw different suitcases down the airport runway as far as possible and to reach an airplane that was taking off. Besides throwing “normal” suitcases along the runway, players also had the chance to see how far the new “Samsonite B-Lite Fresh” suitcase could go. Since this suitcase is the lightest Samsonite of all time, it flew particularly far down the runway in comparison to the other suitcases. Players were quite surprised by the difference and the results were a good way to start off an intensive conversation with customers. The best players could cash in on the attractive prizes being given away by Samsonite, including a high-quality suitcase from the B-Lite-Fresh Collection, exclusive women’s and men’s wallets, or an iPad 2 case. www.samsonite.de < ARACO INTERNATIONAL B. V. INTRODUCING A BRAND-NEW TERRY TOWEL LINE TIPP-KICK EDWIN MIEG OHG MEETING POINT FOR PASSIONATE PLAYERS The game at the Tipp-Kick stand didn’t only last 90 minutes; it went on for several days. There was much enthusiastic discussion about the popular table football product during the entire exhibition. After all, the Uefa European Football Championship will be held in Poland and the Ukraine this year. The perfect timing for such promotional products – items which are sure to generate results. According to Tipp-Kick Managing Director Jochen Mieg, the PSI was merely the kickoff of the peak sales period for the game with the little plastic kickers. The final whistle is expected in summer, but this doesn’t mean that demand will cease. Don’t forget: after the Uefa Championship is before the next Fifa World Cup. www.tipp-kick.de < Do you know Sophie Muval? No? There was an opportunity to meet this mysterious, soft beauty at the 50th PSI Trade Show in the form of a velvety-soft terry towel at the colourful Araco stand in Hall 11. Sophie Muval is, after all, nothing less than the name-giver for the brand-new terry towel line from the Dutch B2B quality supplier. Paying a visit to the Araco Company, which also has T-shirts and polo shirts as well as caps in its portfolio, was worthwhile in other regards too: Two professional barmen from BarEntertainment mixed perfectly harmonised cocktails à la Piña Colada, Sex on the Beach, Mojito and Co. in a very proficient and virtuous way for the customers on the first and second days of the trade fair. www.araco.nl <

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