www.psi-network.de PSI Journal 3/2012 FLORINGO GMBH TERRY TOWELLING TO TEST AND FEEL Exhibition visitors who were inquisitively holding a towel in their hands – this could be observed at the Floringo GmbH stand. The reason: the terry towelling specialist had invited visitors to solve a special puzzle. The task was to determine the correct weight (in grams) of a sample in its new Floringo towel collection. In order to come up with the right answer, the German company made a soft, plump sample available to test at its stand. What’s more, the Floringo team was at hand to answer questions about yarn, pile, technique and finishing. A puzzle which the exhibition visitors were eager to solve. The second activity, whereby visitors to the stand were asked to find a name for the promising newly launched product, was also well received. No wonder, given that the terry towelling specialist from Obersöchering in Bavaria not only hosted a fun and exciting challenge, but also offered attractive prizes. The “name giver” will be awarded a terry towelling voucher to the value of € 500. Those who were able to guess the correct weight can look forward to receiving one of ten towelling vouchers to the value of € 50. All in all, stand activities which drew lots of attention and created a great atmosphere. www.floringo.de < SHTOX PRODUCTION UG MAGICAL GLASSES Visitors to the 50th PSI are sure to have noticed the stand in Hall 11 hosted by the company Shtox Production UG. Three ladies, dressed completely in silver, amazed visitors by making glasses spin without any sign of effort, almost defying the laws of physics. Yet the story of the innovative glass idea is a short one. The Russian designer Evgeny Bushkovskiy observed that patrons of pubs and bars constantly play with their glasses, turning them back and forth while relaxing with friends. This gave him the idea to produce a glass which turns on its own. The development of the magical and now patented glass began in 2009. The product won the red dot award in the same year, though it took some time until it was ready to be released onto the market. A big challenge was finding a partner who was able to implement the complicated manufacturing technology. The company Nachtmann ultimately provided the solution. The PSI in Düsseldorf certainly proved to be a big success for Shtox, as sales manager Viktoria Dick declares. Massive interest was shown in the glasses with a twist. www.shtox.com < -Advert- @-pen Exclusive design NESTLER-MATHO PSI UNBEATABLE AS A CONTACT FORUM The 50th PSI in Düsseldorf was again a great success for Nestler-matho, one of the leading importers of design products. Numerous highly constructive conversations at the fair confirmed the effectiveness of the concept of the company Nestler-matho from Baden-Baden, Germany. “The personal contact with our partners in the promotional products trade is particularly important to us”, says managing director Karin Pfrommer. The PSI Trade Show has therefore always been an important marketing instrument for presenting our new products.” www.nestler-matho.de < 11

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