www.psi-network.de PSI Journal 3/2012 STILOLINEA SRL STAR DESIGNER ENRICO FUMIA AT THE PSI Around the world Italian design stands for innovation, elegance and creativity. The writing utensil specialist Stilolinea from Turin acknowledges this: with Myto, a writing instrument featuring elegant stylistic elements designed by none other than Enrico Fumia. He was once the head of design at Pininfarina and Fiat and father of such famous automotive designs as the Lancia Y, Alfa 164 or the strictly limited edition Ferrari F90. Enrico Fumia was honoured to attend the Stilolinea stand and showed great interest in the new offer centred on his promotional activePen, utilising a web service accessible at Falabrac.com. The new promotional concept provides many online opportunities for the advertising of products or campaigns through a web code printed on the pen. www.stilolinea.it < -Advert- PAVILIONS AT THE FAIR INTERNATIONAL FLAIR Among other attractions, it was the pavilions which had been organised by the individual partner associations from various countries that created an international atmosphere at this year’s PSI Trade Show. Among the exhibitors were some for whom this fair was a premiere, such as the Ukrainian pavilion, which was organised by Avirsu; the Dutch pavilion arranged by promZ and the Italian joint stand organised by the partner association PTE. Even the IPSA, the Russian partner organisation of many years’ standing, was present for the first time with its own stand. < www.intraco.nl 17

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