8 50TH PSI TRADE SHOW PSI Journal 3/2012 www.psi-network.de 50TH ANNIVERSARY OF THE PSI TRADE SHOW A SUCCESSFUL ANNIVERSARY It was eagerly awaited: the 50th PSI Trade Show. On its anniversary the product show once again highlighted its exceptional place in the industry’s event calendar. strong brand for a strong industry. This A could have been the slogan for the 50th PSI Trade Show. The anniversary event, which was held from the 11 to 13 January on an area of more than 35,000 square metres, once again left a lasting impact. The event broke the exhibitor record with a total of 993 exhibitors. One of the best results was also reached in visi- tor numbers, with 16,167 visitors attending from more than 75 countries. The overall concept of anniversary trade fair event was fresh and creative. In particular, the new concept for HALL13 contributed significantly to the innovative character of the 50th PSI Trade Show. Here, start-up companies, creative companies and inventors presented unusual and creative prod- DOCTIME TOP COFFEE, CUSTOM PRESENTED ucts on area of around 2,000 square metres. A new offer that was very well received and which ideally complemented the many different special shows and activities in Halls 9 to 12. The following pages present some impressions of the anniversary event. Let us take a look back at the trade fair and revive the positive energy of the product show. < Watch specialist Doctime presented an original campaign at this year’s trade fair stand. Company owner Tewodros Demissie, supported by two Ethiopian ladies in traditional clothing, put on a coffee ceremony as it is celebrated in his homeland of Ethiopia. There the coffee ceremony is an important component of social and cultural life and a sign of particular hospitality and appreciation. With this activity, Demissie drew the trade fair visitors’ attention to his new offer for the promotional products trade: effective immediately, Doctime supplies the finest Arabica highland coffee, imported from the country where coffee itself originated. The highlight: the packaging design can be customized. The possibilities range from a logo imprint and designing the label to fit the customer’s CI through to your own company design. An original promotional idea with a high enjoyment factor! www.doctime.de <

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