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View as HTML version PSI Journal 2/2016 posted here,” Christian Darmstädter emphasizes. Of the products, 85 per cent can be customised, that is, can be tailored to the needs of specific customers, for instance, with the logo or lettering of the respective hotel, restaurant, or host. GAS- TROMEA’s offer is aimed principally at the promotional products industry. “Our products and service are directed both to large restaurants or hotel chains, as well as SMEs or individual event organizers,” the managing director explains. Each customer benefits from the fact that GASTROMEA is a one-stop shop. The goal is to distribute these products only through promotional products consultants. GENUINE ADDED VALUE AND BENEFIT “We have items almost nobody knows about, but which can generate added value if used properly. For instance, I am talking about our drinking straw sticker. Used properly, this sticker can attract more visitors. If an end consumer makes inquiries with a promotional products consultant, we would simply like the consultant to know our products and thus give the customer in addition a genuine benefit for his event. To this end, we make all useful selling tools available,” Darmstädter explains. Today, the company has five main categories in its online shop: cups, drinking straws, eata ble and drinkable products, light and shadow and paper printing – all products which, when used correctly, provide a real added value. Discreetly affixed logo on napkins, cutlery bags or perhaps the straw in a cocktail can help to ensure that the guest comes back. EXTENSIVE AND EXTRAORDINARY GASTROMEA’s customers benefit from two advantages: on the one hand, they have an extensive product range to choose from, covering both the design and production of event items, such as ear plugs, logo tea candles and the like, as well as commodities, such as napkins, cutlery sleeves, or sugar sticks with customers advertising printed on them; on the other hand, the range even includes extraordinary promotional products, such as printed straws, organic paper cups, or mailing envelopes with customized contents, such as tea, spices, or contents supplied by the clients. THE GUEST AS CUSTOMER Because he is an advertising expert, changing the view of the industry is also important to Darmstädter, that is, to see customers as guests and to make service look like this is the case. “The fact is, guests in a hotel or restaurant place different, and usually higher, expectations on the products and service than customers in a store. In a nutshell, you could say that guests are always the most difficult customers,” he explains. The definition of service must therefore be to identify guests’ needs and orienting the service accordingly. “And not only are upmarket caterers or hotel operators hosts,” Christian Darmstädter notes, “but also operators of a snack bar or street café, filling station dealers, or trade show organisers.” Distributors of promotional products, who are interested in finding out more about the company’s product range and services, can do so on the website of the specialists for customised event and catering products. < GASTROMEA Cups + Straws + Sweets & more Bahnhofstraße 31 D-42781 Haan Tel. +49 2129 5678-654 63

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