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www.psi-network.de PSI Journal 2/2016 that the company would face completely new challenges. What was needed was a great deal of flexibility to adapt to new markets and their practices. In this context, Barbara Hofmann Cosmetic Pinsel GmbH very quickly identified a key to success: Language. With English, French, Dutch, Polish and Italian, the export staff have a good command of the major national languages. Almost at the same time, the demands on logistics and electronic data traffic increased. EDP adjustments and continuous training have long since become an ongoing task. Punctual deliveries to all countries according to the individual instructions of customers now located throughout Europe, partly on special pallets with corresponding barcode labels, already belong to the daily routine. And, in some cases, customized private labels have been made for years. PROMOTIONAL PRODUCT INDUSTRY AS AN ADDITIONAL MAINSTAY Over the years, the promotional product industry has also become an additional pillar. Here too, Barbara Hofmann Cosmetic Pinsel GmbH has attracted a steady clientele for which the company has time and again developed new ideas and concepts – according to the customer’s requirements and very individual. The success of the professionals from Flieden has proven them right: “The cosmetic brush as a special, unusual promotional product has already pleasantly surprised many customers. The PSI Trade Show in Düsseldorf has become indispensable as a special exhibition location for us” says the company. RELIABILITY AND SAFETY AS IMPORTANT ASPECTS An appealing product selection is one thing. Long-term success, however, depends on much more. Apart from its product range, a strong argument for Barbara Hofmann Cosmetic Pinsel GmbH is its size. “As a medium-sized company, we are a trustworthy partner for our customers thanks to our speed, reliability and our decision-making competence at short distances. Streamlined competent structures in all sectors, as well as a solid commercial base guarantee planning reliability “Product safety has become.” another increasingly important aspect in the course of our development. In order to meet legal requirements and the ever-expanding demands on materials, the company works with experts in the industry. Product testing by independent laboratories of Hansecontrol in Hamburg and the Far East offer Barbara Hofmann Cosmetic Pinsel GmbH and its customers a sense of security. Manufacturing the products at BSCI-certified factories ensures the compliance of on-site employees with international standards. RESPONSIBILITY HAS MANY FACES The Flieden-based company believes it has a responsibility – and in many respects: deeply rooted entrepreneurially in terms of product quality and product safety, cu- stomer focus and customer satisfaction, in social terms as well as in the local community. With more than 80 employees, the company is a major employer in the region. A particularly high priority is also given to social projects. It is no coincidence that the company is one of the founding members of the associations “Kinder im Königreich” and “Fliedener Tisch”, and has acted as a sponsor of dkms-live, SOS Kinderdorf and Greenpeace for many years. Environmental protection is at any rate an important issue. Wherever possible, packaging is avoided. If it is necessary, recyclable materials are used. Electricity is generated by an in-house photovoltaic system. Energy-saving lighting and heating systems meet the latest standards. INTERIM CONCLUSION AND PERSPECTIVE Is there such a thing as an interim conclusion after 30 years of corporate existence? “In all modesty, we can look back with pride on what we have achieved. As an international supplier of innovative and trendy products, Barbara Hofmann Cosmetic Pinsel GmbH offers a perfect price-performance ratio. The diversity of our satisfied customers from the specialist trade, industry and promotional products confirms this time and again” is the word from Flieden. “This is not only praise for us, but also an incentive to provide unprecedented creative concepts.” Let the future come. < 61

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