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www.psi-network.de PSI Journal 2/2016 tangible advertising products. Peter Leseberg, marketing and sales manager at Halfar, was pleased that the 150 guests from the promotional product industry showed a great deal of interest in the new products. Managing directors Kathrin Stühmeyer and Armin Halfar gave hourly tours through the premises, explaining the specific characteristics of the business that trains apprentices, as well as the history, production process and refinement techniques of modern, quality promotional bags. MISSION SUCCESSFUL At the last stop in two weeks at Fare – which celebrated its 60th anniversary in 2015 – visitors had the opportunity to watch the screen printer in action, get to know the countless options in the area of domed promotional products, or observe the engraving of laser stickers live. Of course, there was also ample time for personal contact with staff, which is ever so important for successful promotional product business. At the end the organisers were once again able to look back on a successful event series. 830 people had already registered at the start. However, a large number of unregistered guests also came along – they The managing directors Kathrin Stühmeyer and Armin Halfar took turns at giving guided tou tours. s. too didn’t want to miss the opportunity to spontaneously look in on the manufacturers at home. All in all, the Welcome Home event series embodies a visionary concept, also through its uniqueness, to present the creation of good and, therefore, also successful promotional products in a direct and profitable manner to the industry. < “This way please”: there were many interesting things to discover during the factory tour. In Halfar System’s embroidery area. The exhibitors generally had their hands full. Part of the Welcome Home group for the first time: the writing utensil specialists from uma. 37

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