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36 INDUSTRY WELCOME HOME 2015 UNIQUE CONCEPT For the sixth time the companies from the Welcome Home event series welcomed professional promotional product distributors right across Germany. Once again the hosts of the event series invited their professional audience to gain an insight into their companies and new collections at the beginning of December 2015. This year a new partner, the company uma, joined the group of hosting promotional product suppliers Daiber, LM Accessoires, Jung Bonbon, Fare, Geiger- Notes, mbw, Halfar, koziol, the Jung subsidiary “emotion factory” and the industry specialist for name badges and lanyards “Aditan”. Uma, the writing utensil manufacturer from Fischerbach in the Black Forest, offers “a high degree of professionalism, reliability, distributor loyal- ty and an extremely interesting manufacturing site in Germany”. This was announced as the reason for inclusion in the Welcome Home family. THE NEW PARTNER: UMA After the opening by host company koziol in Erbach/Odenwald, the production facility of uma was the next Home site to be visited. The focus of the visit to koziol »ideas for friends GmbH was on the walk-through “time machine” park showing the compa- PSI Journal 2/2016 bels duc a ly. ny’s 85-year history, the 100 per cent “Made in Germany” production including refinement, as well as a design event “How do I develop my own creative solutions?” At uma, on the other hand, visitors not only discovered the latest product innovations and gained an insight into the manufacturing steps at the site, they also experienced valuable “learning by doing”: every visitor could create their own personal writing utensil and keep it as a souvenir. QUALITY AND REFINEMENT HAND IN HAND After two presentable interludes at the tried and tested event locations “Alte Gärtnerei” in Taufkirchen near Munich and “Edelfettwerk” in Hamburg, which complemented the Welcome Home series geographically, the stops at the bag expert “Halfar System” in Bielefeld and the umbrella manufacturer “Fare” in Remscheid allowed visitors to experience more than 300 new products and provided the opportunity to take a look behind the scenes of the companies and learn more about the manufacturing of high-quality

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