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www.psi-network.de PSI Journal 2/2016 ADVERTISING SPECIALTY INSTITUTE NEW SENIOR VICE PRESIDENT OF DISTRIBUTOR SERVICES The Advertising Specialty Institute (ASI) today announced that Julie Murphy has joined the company as senior vice president of distributor services, reporting to Timothy M. Andrews, ASI’s president and chief executive officer. Ms. Murphy now has oversight of the strategic vision, direction and growth of ASI’s integrated platform of distributor products and services. This Julie Murphy includes the ESP platform, with the largest searchable collection of products in the promotional products industry, and over 20,000 ESP Websites™, Company Stores and Specialty Shoppes. Ms. Murphy is also responsible for overseeing distributor and decorator memberships, ASI magazine subscriptions, catalogs and digital marketing. “I have complete confidence that Julie will work alongside our experienced, knowledgeable senior sales leaders to implement new sales strategies, training initiatives and best practices, with the ultimate goal of improving the overall customer experience for our members,” said Timothy M. Andrews. Ms. Murphy joins ASI from eBay Enterprise, where she was head of global sales operations and business development, with specific emphasis on selling e-commerce business platforms and marketing services to small- and mediumsized businesses that are similar to the profile of ASI’s distributor members. Ms. Murphy graduated from Mount St. Mary’s University with a double major in finance and economics. www.asicentral.com < GERMAN DESIGN AWARD WERA DISTINGUISHED YET AGAIN The tool manufacturer Wera has now been distinguished with the coveted German Design Award 2016 for its Zyklop Speed ratchet in the category of packaging. “While other manufacturers pack their products in plastic or cartons, Vera uses sales packaging as a brandforming element,” states the international jury of the Design Council in the reasoning of its decision, noting that: “The solution is a high-quality, robust packaging that accentuates the products without using the usual plastic, most unusual in this segment.” Wera marketing manager Detlef Seyfarth: “We are delighted to have received this very special award for which you have to be nominated by designers. With this packaging concept, Wera Excellently packaged brand: The Wera Zyklop Speed ratchet. offers users an exceptional unpacking experience that is unique in the tool industry.” The packaging has been completely reconceived and has become the focal point of the product presentation. According to Seyfarth, “A high-quality, yet robust packaging has been created, which the recipient is tempted to keep and reuse.” As a result, the focus is on the brand design, thus providing a unique brand identity. Vera was not only nominated, but also distinguished with the coveted award. The award ceremony will take place during the Ambiente trade show in Frankfurt am Main on 12 February 2016. www.wera.de < FURTHER AWARD KARL KNAUER WINS GDA 2016 For the second consecutive year, Karl Knauer KG, the packaging specialist from the Black Forest, has been awarded the German Design Award (GDA). The award-winning product is a folded sliding box for the company Bauerfeind, in which products of the “Sport Line” are packaged. The folded sliding box convinced the jury with its combination of cold foil stamping in gold and silver as well as a soft-touch finish and UV spot finish. In terms of convenience, the product leaves nothing to be desired. Both the innovative, fully integrated Euro slot mounting as well as the sliding function including locking and finger holes ensure simple, intuitive handling. The German Design Award (GDA) is the premium award of the German Design Council. Since 2012, the international jury of experts has awarded the GDA each year to products that set unique design trends. Last year, Karl Knauer KG was distinguished with the GDA for the illuminated packaging “Bombay Sapphire”. www.karlknauer.de < The award-winning product is a folded sliding box for the company Bauerfeind, in which products of the “Sport Line” are packaged. 29

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