Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

www.psi-network.de PSI Journal 2/2016 ing range beyond terry products to include promotional textiles for outerwear,” says Ulrich Mehl. During the expansion of the company, Jura also benefited from quality and reliability, the traditional values that have always characterised the company since it was founded in 1928. “Openness and honesty when dealing with our customers has always been the key to mutual trust,” emphasizes Mehl when explaining the reasons for a continual further development of his company based on continuous consolidation. “ULI FROM JURA” Especially in the 1990s and 2000s, Ulrich Mehl was one of the first persons to create an additional centre of attraction beyond the mere presentation of products with his embroidery machine at countless PSI and in-house trade shows. He managed to gradually increase his level of recognition within the promotional product industry. His first appearance with Jura Textilgesellschaft mbH at the PSI in 1989 remains unforgettable: He made a virtue of necessity by covering the otherwise empty partition walls of his stand with terry towels, a spontaneous idea with great public appeal. “That caught on and enabled many new customer contacts to be made,” recalls Ulrich Mehl. Meanwhile, he has worked for almost all major promotional product distributors in Germany and is also very well known to most of them. Many refer to him as “Uli from Jura”. And Jura expanded. What began in the founding years with “trading with terry products in the garage”, gradually developed into a powerful competence centre for textiles and finishing with an international format. In 1999, the company erected a spacious building at the site in Ofterdingen which is conveniently located near Stuttgart. EXCLUSIVE COLLECTIONS Here is where the challenges of the future were tackled with determination. “We were constantly trying to expand our brand and product portfolio. To this day, we have managed to constantly integrate new renowned textile manufacturers and a new trademark into our portfolio,” says Ulrich Mehl. “Cus- tomers’ wishes are becoming increasingly specific. This requires a wider range of products,” he adds. This was one of the reasons to also introduce a proprietary brand. Under the “Ammonite” label (also derived from the local geology), Jura Textil now offers the promotional product market customised products produced in Europe under fair and ecologically sustainable conditions. “The products are manufactured in Turkey, thus ensuring much faster delivery compared to products conventionally imported from the Far East. We also carry out the final inspection here our- selves. As part of the Jura brand strategy, we also strive to launch small yet more flexible labels in the market. An example of this is the decidedly sporty collection of the Swedish brand Matterhorn, which we distribute exclusively in Germany,” explains Philipp Mehl, who in the course of the generation change is gradually taking over the company from his father after having taken over the management at the beginning of 2015. JOINT DECISIONS Philipp Mehl joined his parents’ company in 2008. He studied business administration at the University of Stuttgart, specialising in industrial management. Although he did his traineeship at a Reutlingen-based manufacturer of commercial kitchens and had the opportunity to take over a managerial position there, the challenge to run his own business ultimately appealed to him. So he decided to take over the company from his father. “The basic idea in the continuation of the company was to work alongside my father for some time in order to familiarise myself with all the peculiarities and processes,” says Philipp Mehl, emphasising how important the support of his father Ulrich was and is. Plans and decisions are made, discussed and adopted jointly. Initially the aim was to overcome the difficult phase of the economic crisis in 2008 which Jura Textil also experienced. “Despite short-time work, we did not have to dismiss any of our long-serving employees,” says Ulrich Mehl. WISE INVESTMENTS Jura emerged from the crisis stronger than before and managed to continuously de- velop thanks to wise investments in work area, storage, machinery and sales. In 2013, the capacity of the premises was increased to include a modern high-bay warehouse with 432 pallet spaces, and thus also the logistics and services sector in order to be able to respond more flexibly to customer requests for the full-service business. Jura Textil has thus redefined itself in the past three years and evolved from a “sticker” to a diversified enterprise that covers all aspects of the textile business: distribution of promotional textiles, corporate fashion, work clothes, bags and terry cloth – finishing by means of embroidery, screen printing , transfer printing and digital printing – design and production of private label models and collections – fulfilment services and shop solutions. In addition, the business area was expanded beyond Germa- 65

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98