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40 INDUSTRY Beautiful brick building: The Borsig estate in Nauen near Berlin, the second stop on the tour. t be o o t e o s g estate. nised brands. In a relaxing and familiar atmosphere, there was a lot of time for talking, getting to know each other and for intensifying contacts. “We had a great first week with lots of interested visitors. Everywhere there was a lot going on, whereby Berlin is always a little different. The beautiful venues lift the mood, everyone feels good, it is simply fun,” says Joep Raanhuis of Joytex. Andrea Takacs and Anne Mulder from Artihove attached considerable importance to the evening events with traditional goose: “The pleasant round-table discussions at dinner are ideally suited for networking. In the case of some customers, we only really understood what their interests and needs actually are during casual conversations in the evening. In our view, this is why such events are very effective.” NOTABLE INDUSTRY GUESTS This „most popular“ location was followed by Hotel Adler in Asperg near Ludwigsburg with its star restaurant (which of course was entirely booked out), the Sonnenhausen estate (Glonn) not far from Mu- PSI Journal 2/2016 Many interested parties also called at Landhotel Classhof in Düsseldorf. nich (Martin Blindow: “Virtually every wellknown company in the industry was represented here – that makes us mighty proud”) and finally Hotel Herzogspark in Herzogenaurach, where the evening “ended well after midnight with a cheerful group of exhibitors”. GOOSE DINNER WITH “SOCIALISING EFFECT” Ultimately all the participants drew an entirely positive conclusion. “Without exception, every day was successful for everyone, with satisfied customers and guests. In particular, the roast goose dinner in the evening prompted intensive discussions among customers again and again – and by no means only about business matters. This is how it should be, because the ‘socialising effect’ of the tour cannot and should not be underestimated. Unfortunately, the weather was not always ideal; we had to contend with heavy rains on some trips and at some locations. Fortunately, our customers did not mind as almost all of them were present. In addition – and this is also worth mentioning – time

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