Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

34 INDUSTRY PSI Journal 2/2016 www.psi-network.de a “PSI Consultant Day” elaborated by the GWW working group Trade Shows. Promotional product consultants and distributors, promotional product suppliers, manufacturers of branded products and the PSI Network are represented in the working group Trade Shows. The new concept provides for promotional product consultants who are organized in the PSI Network to invite customers accredited beforehand to visit the trade show on the final day of the event. All customers who visit the PSI Trade Show at the invitation of the trade receive admission tickets separately marked with an endorsement. The suppliers remain committed to the trade. It is also planned to move the trade show days of the PSI Trade Show 2017 to Tuesday through to Thursday, and for the trade show to be open until 6 pm each day. Until now, the PSI has taken place from Wednesday to Friday. CONTROLLED INCLUSION OF INDUSTRY CUSTOMERS “The decision to include industry customers in the trade show in a structured manner carries great responsibility for the industry and is based on mutual trust” said Patrick Politze who placed particular emphasis on the fruitful cooperation with Fact check: Dr. Janine v. Wolfersdorff (Institute of Finance and Taxation, Berlin) commenced the tax debate with her talk. the PSI. He welcommed the fact that the GWW had the opporrtunity to contribute to the concept of thhe trade show. “We have to fly the flag annd make it clear in a dialogue with the advertising industry how effective, original and diversified promo- tional products are as an advertising me- dium. And what couuld be a better place to do so than at the industry’s largest trade show in Europe?” Silke Frank emphasized that suppliers are obliged to quote only industry prices to invited industry customers. As ever, the distributor remains the actual business partner of the exhibitor. Thanks to the PSI Scan App, it is very easy to assign an industry customer to the inviting consultant. “The PSI is the only event of the promotional product industry which includes industry customers in a controlled manner. This ensures that the entire value chain and thus our industry is provided with targeted support,” explained Frank. TOPICS OF TOP PRIORITY In conclusion, Patrick Politze said the following topics will be of particular concern to the GWW when acting in the interests of its members in future: • Communication/Public image: This par- Justus Schneidewind talked about the new insolvency law. Legally compliant archiving of emails is a must for all companies. Holger Bartsch (MacMan) (below) clarified the situation. Freter (PSI) with André Schwarz, BGA d Manfred Parteina (ZAW), opening nd day of the meeting. involves anchoring promotional as a preferable, promotionally eff rm of advertising in the minds of rs and raising the public’s awareness of this his topic. The working group Communication will address this issue. • Fair taxation: Fair and simplified taxation of promotional products is to be intensively addressed in the political debate as a major concern of the industry. To achieve this, it is important to involve politicians as ambassadors. The panel discussion on the second day of the meeting successfully demonstrated how such an approach might look like. • Compliance: The greatest need for action has been identified in this area. It is expedient that efforts be made to ensure the introduction of compliance rules that are „more friendly towards promotional products“. • Strengthening the association: Following the development and expansion of the association committees, the umbrella association should expand and position itself so that membership is considered a quality seal both within the industry and externally. (e.g. also Code of Ethics) NEW BOARD AND HONORARY CHAIRMAN The election of the new board headed by Josef Bösl (Kahla) went quickly and without a hitch. Those elected unanimously and without abstention were: Patrick Politze Prof. Gabriel Felbermayr (above) talked about the impact of migration.

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98