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34 INDUSTRY PSI Journal 2/2016 a “PSI Consultant Day” elaborated by the GWW working group Trade Shows. Promotional product consultants and distributors, promotional product suppliers, manufacturers of branded products and the PSI Network are represented in the working group Trade Shows. The new concept provides for promotional product consultants who are organized in the PSI Network to invite customers accredited beforehand to visit the trade show on the final day of the event. All customers who visit the PSI Trade Show at the invitation of the trade receive admission tickets separately marked with an endorsement. The suppliers remain committed to the trade. It is also planned to move the trade show days of the PSI Trade Show 2017 to Tuesday through to Thursday, and for the trade show to be open until 6 pm each day. Until now, the PSI has taken place from Wednesday to Friday. CONTROLLED INCLUSION OF INDUSTRY CUSTOMERS “The decision to include industry customers in the trade show in a structured manner carries great responsibility for the industry and is based on mutual trust” said Patrick Politze who placed particular emphasis on the fruitful cooperation with Fact check: Dr. Janine v. Wolfersdorff (Institute of Finance and Taxation, Berlin) commenced the tax debate with her talk. the PSI. He welcommed the fact that the GWW had the opporrtunity to contribute to the concept of thhe trade show. “We have to fly the flag annd make it clear in a dialogue with the advertising industry how effective, original and diversified promo- tional products are as an advertising me- dium. And what couuld be a better place to do so than at the industry’s largest trade show in Europe?” Silke Frank emphasized that suppliers are obliged to quote only industry prices to invited industry customers. As ever, the distributor remains the actual business partner of the exhibitor. Thanks to the PSI Scan App, it is very easy to assign an industry customer to the inviting consultant. “The PSI is the only event of the promotional product industry which includes industry customers in a controlled manner. This ensures that the entire value chain and thus our industry is provided with targeted support,” explained Frank. TOPICS OF TOP PRIORITY In conclusion, Patrick Politze said the following topics will be of particular concern to the GWW when acting in the interests of its members in future: • Communication/Public image: This par- Justus Schneidewind talked about the new insolvency law. Legally compliant archiving of emails is a must for all companies. Holger Bartsch (MacMan) (below) clarified the situation. Freter (PSI) with André Schwarz, BGA d Manfred Parteina (ZAW), opening nd day of the meeting. involves anchoring promotional as a preferable, promotionally eff rm of advertising in the minds of rs and raising the public’s awareness of this his topic. The working group Communication will address this issue. • Fair taxation: Fair and simplified taxation of promotional products is to be intensively addressed in the political debate as a major concern of the industry. To achieve this, it is important to involve politicians as ambassadors. The panel discussion on the second day of the meeting successfully demonstrated how such an approach might look like. • Compliance: The greatest need for action has been identified in this area. It is expedient that efforts be made to ensure the introduction of compliance rules that are „more friendly towards promotional products“. • Strengthening the association: Following the development and expansion of the association committees, the umbrella association should expand and position itself so that membership is considered a quality seal both within the industry and externally. (e.g. also Code of Ethics) NEW BOARD AND HONORARY CHAIRMAN The election of the new board headed by Josef Bösl (Kahla) went quickly and without a hitch. Those elected unanimously and without abstention were: Patrick Politze Prof. Gabriel Felbermayr (above) talked about the impact of migration.

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