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www.psi-network.de PSI Journal 2/2016 Thanks to the active participation of many members, the association work has already gathered speed. awareness of promotional products and to vividly depict what they can accomplish. THE ASSOCIATION IS GROWING In the annual report of the Board, Patrick Politze informed that 23 new members had joined the GWW. The foundation of industry representation is thus growing – a good sign for the future. 2015 was an important year of consolidation for the unified association, which was very work-intensive with five board meetings as well as several control and working group meetings. Politze thanked the officiating board, the advisory committee and everyone who has been actively involved for their commitment, and praised the fact that so many members have been willing to perform association duties. The collaboration with the BGA is making good progress; headway is being relation to the topics of tax justicce fication of taxation and cutting r Contacts with the Austrian and S sociations have also been intenns pecially with regard to joint survve economic performance of the innd TREND CONCEPT TO BE REVISED The Trade Shows working grouup cussed inter alia on an analysis of the he Newsweek and the Trend: As Ralf Sam plained, the Newsweek essentially expectations of the participants: H several new locations are to be selected to optimise the tour. In contrast, however, the Trend was not well received in 2015, and therefore the concept is currently being reconsidered. It is conceivable that the event may be streamlined to cover only one day of the trade show; a centrally located venue is also being discussed. Despite critical voices, 86 per cent of the exhibitors and 95 per cent of the visitors want to attend again. EXPANSION OF THE TARGET GROUP OF PSI 2017 A major issue explained by Silke Frank from PSI was the expansion of the target group of the PSI in 2017. The basis for an expansion of the target group is the concept of In recognition of many years of association work, Hans Joachim Evers and Klaus Rosenberger were appointed honorary members of GWW. 33

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