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www.psi-network.de PSI Journal 2/2016 > Ready, steady, go: The two PSI managing directors Hans-Joa- chim Erbel (left) and Michael Freter gave the symbolic starting signal for PSI Product Finder 3.0 and the improved PSI Webshop on the first day of the trade show. The new Reed Exhibitions Eu- rope boss Kumsal Beyazid lent them a hand to press the buzzer. > Visitors marvelled at “promotional products with new eyes” offered by PSI’s regular guest elasto form. At the barn-style stand of “elasto form Alm”, the long-standing Bavarian company appeared with renewed energy in a modern look. Visitors were treated to the popular stand party and the iconic mirror event to the rousing sound of “Grögötz Weissbier”. > PF Concept appeared on the PSI stage with an even larger stand area. The redesigned stand hosted many of the new products of the multi-specialist from the Netherlands. One of the high- lights was the PSI FIRST product Kaputar as well as products of the company’s own brands BRIGHT- travels, California Innovations!, Oppenhejm & Jansson and tech- nical products. > Always a guarantee for an impressive show: Following the appearance of f young artists from the RTL talent show “Das Supertalent”, who had impressed with a digital dance performance in 2014 and a flash mob in 2015, this year stars of the casting show “Deutschland sucht den Superstar” dominated the stage at the stand of LM Accessoires. 13

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