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www.psi-network.de PSI Journal 2/2016 > The PSI CATWALK has now become as integral to the PSI as fashion is to Düsseldorf. With its impressive shows, the programme highlight demonstrated that fashion is a central theme of the trade show and will remain so. In a variety of choreographies, professional models presen- ted the very latest promotional wear collections. > No fewer than three companies were honoured for their 50-year PSI membership: Gunnar Sprinkmann GmbH (left photo, Gunnar Sprinkmann), Parzellers Buchverlag und Werbemittel GmbH & Co. KG (right photo; Rainerr Klitsch) and Hans-H. Hasbargen GmbH. 19 jubilarians received their badge of f honour for longstanding memberships (25, 30, 40, 50 years) from Michael Freter. ete . > The stand from Xindao offered a look into the future of promotional pro- ducts. “The amazing XD Robot” which rhythmically moved, inter alia, to the sound of Michael Jackson’s “Beat It”, drew special attention. And the little guy has even more to offer. At the end of the year, Xindao plans to take the next robotic step. > The reception of the PSI Executive Club has now become a good tradition. On the eve of the opening of the trade show, Michael Freterr invited guests to an informal exchange of ideas in the VIP lounge of Hall 10. After the head of PSI had welcomed the guests, there were plenty off opportunities to discuss the latest trends in the industry and enjoy fin- ger food and refreshments. 11

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