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28 INDUSTRY PSI Journal 2/2016 www.psi-network.dew RASTAL BRAND OF THE CENTURY Rastal officially joined the ranks of “Brands of the Century” in Berlin. Steeped in tradition, the Höhr-Grenzhausen-based company is synonymous with individual glass design. As part of a major brand gala in Berlin, the renowned award was presented in front of some 350 guests from German companies. Rastal therefore belongs to the exclusive group of the strongest brands in Germany. Brands that are outstanding for their product category are recognised with this award and included in the special edition “Brands of the Century – Stars 2016” by the publisher “Deutsche Standards”. An advisory panel consisting of high-profile brand experts chose Rastal in the product category “Individual glass design”. DISTINCTIVE CLASSICS Individual glass design that is exclusively reserved for one brand – the German company has pursued this successful concept since 1964. Implemented for the first time with the “Bitburger Trophy”, the “exclusive glass” is now an indispensable brand strategy for renowned beverage suppliers. To this day, no other company has developed and realised more exclusive brand glasses than Rastal – over 100 concepts in the past ten years alone. Many of them are now unmistakeable classics and are today Rastal’s managing partner Raymond Sahm-Rastal part of the international brand landscape. (left) accepted the award „Brand of the Century – Extraordinary creations and solutions Stars 2016“ from Dr. Florian Langenscheidt. have been developed thanks to the creativity of the Rastal designers and the extensive technological competence of the company. This lavishly designed book “Brands of the Century – Stars 2016” is distributed through the Foreign Office to all German foreign representative offices and the Goethe Institute worldwide and is also available in bookstores. < Many of Rastal’s exclusive glasses are now unmistakeable classics. START WITH OWN ONLINE SHOP ALLBRANDED ALSO EXPANDS INTO SWITZERLAND Allbranded, the promotional product specialist from Hamburg, is also expanding into Switzerland. Business clients can now access the entire range with more than 50,000 customisable promotional products at www.allbranded. ch and configure them easily and conveniently online. A service team of experienced promotional product professionals will take care of discerning customers who want individual advice. The Hamburgbased start-up responded to numerous requests in neighbouring Switzerland for a domestic procurement platform by launching a Swiss online shop. Following the opening of a local online shop in Austria, this was the second market entry for allbranded this year. In addition to fully automated digital processing, allbranded also offers customised special productions adapted to the individual wishes of the customer. “We are very pleased that we can now offer our customers all the benefits of a modern and wide-ranging purchasing experience in Switzerland. The Swiss market is challenging but extremely attractive for us as there have hardly been any local offers comparable to ours”, explains allbranded CMO Marco Krahmer. Following the market entry into Switzerland and Austria as well as rapid growth in Germany, the start-up remains on an international expansion course. In the coming months, further online stores are planned to be opened in key European markets. <

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