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30 INDUSTRY PSI Journal 2/2016 RELAUNCH SUCCESS WERBUNG FOR THE JOY OF PLAYING Pustefix soap bubbles are a perfect give-away for young and old. Almost everyone knows the cult brand and evokes positive associations of their own childhood and the magic of soap bubbles. The emotional appeal of the brand message makes Pustefix an ideal promotional ambassador. At the flagship trade show PSI 2016, Success Werbung emphasises this important aspect of Pustefix toys for the promotional product industry. The new slogan “Give someone a smile” is systematically transported in all communications media because it actually brings a smile to your face as soon as you come into contact with the cult object Pustefix. The themes of soap bubbles and blow ring have now also been incorporated into the imagery in the new logo and effectively reinforced by the slogan “Message in a bubble”. The managing director of Success, Frank W. Hein, regards the relaunch as an important step towards the future, as many purchasing decisions often have emotional reasons: “What one loves and cherishes attracts more attention than merely a practical product. Success Werbung wants Pustefix to become an effective promotional ambassador for companies on an emotional level. Of course, the name Success continues to be unwaveringly synonymous with values such as quality, ‘Made in Germany’, reliability, trust, traditi- The new slogan “Give someone a smile” is systematically transported in all communications media. on and innovation. “More information on Success Werbung with customisable Pustefix soap bubbles is available at: < GLOBAL INNOVATIONS GERMANY A NEW MEMBER OF THE SALES TEAM Daniela Alten Daniela Alten has recently joined the sales team at Global Innovations and will reinforce the areas of patents and ‘Open Monitor’. She knows the company well because she worked there as an intern during her studies. After completing her degree in business administration, she will be responsible for distributing the more than 100 patented innovations to the promotional products trade. Daniela Alten is also the main contact person for the nanotechnology product Open Monitor, which is patented in 137 countries. Open Monitor is a prize drawing processor which cannot be manipulated, and Alten will manage the marketing and sales of this product, starting from its market launch to meeting customers’ individual special wishes and presenting it to PSI members. < NEW DISTRIBUTION STRATEGY KARIBAN STILL AVAILABLE AT BRUMLEY Brumley Tex, the specialists for textile finishing, today announced that all models of the Kariban brand are still available from the company. Although Kariban has changed its distribution strategy, this does not affect the availability of the popular articles at Brumley Tex. The holistic offer of the finisher from Emsdetten in Münsterland in the area of corporate fashion and promotional wear continues to apply to all models from Kariban. Brumley Tex thus offers its top service here including fine embroidery, screen printing and digital printing. < HERI-RIGONI REMAINS ON ECO COURSE LIGHTING CONVERTED TO LED H eri-Rigoni, the manufacturer of stamp pens and stamp products of all kinds, has changed over from conventional lighting to LED technology in its company buildings. “This is a logical step in the continued implementation of meaningful strategies to save or avoid energy,” says managing director Armin Rigoni. At the company in Fischbach in the Black Forest, measures taken for heat recovery, building insulation, own power generation and a moderate use of energy are firmly anchored in the company‘s philosophy. “Whoever lives and works in the Black Forest feels responsible for his homeland,” emphasises Rigoni. “All in all a successful and future-proof concept,” confirms the managing director. <

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