Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

64 PORTRAIT ULRICH AND PHILIPP MEHL PIONEERS OF TEXTILE FINISHING Jura Textilgesellschaft mbH with headquarters in the Swabian town of Ofterdingen/Germany is a textile company and modern finishing operation that produces high-quality promotional textiles. Within three generations, the company has developed from a pure “manufacturer of terry products” into an international specialist covering all aspects of modern textile business. A well-known protagonist of this successful development in the industry is Ulrich Mehl who has built up his company with a great deal of tact since 1987 and has now placed the management into the hands of his son Philipp. PSI Journal 2/2016 We met company founder Ulrich Mehl and his son and successor in the management, Philipp Mehl, in the meeting room of the company headquarters of Jura in Ofterdingen at the foot of the Swabian Alb – a region that has a long tradition in the textile processing industry. This includes the company Jura, named after the geological formation of this region, which is also visually reflected in the current logo in the form of a snail fossil often found in these geological layers. The roots of Jura Textil date back to the business of Ulrich Mehl’s parents, the company Frottierweberei Eugen Mehl founded in Mössingen in 1928. This quickly attained supraregional recognition under the registered trademark “Jura”. In the early 1980s, embroidered finishing also drew the attention of the promotional product industry. In 1979, Ulrich Mehl had already joined his parents’ company. He had gradually expanded his expertise in this field and recognised the significance of embroidered terry articles as promotional products. By regularly participating at the PSI Trade Show from 1982 with the company Frottierweberei, then later as Jura Textil, a new attractive business segment opened up for Jura, on which the company subsequently focussed its entire attention. Ulrich Mehl and his company are thus among the pioneers in the promotional textile industry. TRADITIONAL VALUES In the course of restructuring made necessary by changes to the overall economic conditions, he finally took over the management of Jura Textilgesellschaft mbH which he founded in 1987. The company had already made a name for itself and gained a loyal customer base thanks to high quality, reliability and short delivery times. Since 1987, Jura has also succeeded in gradually enlarging its spectrum of customers as a loyal partner of the promotional product trade. “Initially, we still focused on our original core business, the embroidery and trading of hand towels, bath towels and bathrobes. By specialising in textile advertising, we gradually searched for and found good suppliers and expanded our finish-

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98