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64 PORTRAIT ULRICH AND PHILIPP MEHL PIONEERS OF TEXTILE FINISHING Jura Textilgesellschaft mbH with headquarters in the Swabian town of Ofterdingen/Germany is a textile company and modern finishing operation that produces high-quality promotional textiles. Within three generations, the company has developed from a pure “manufacturer of terry products” into an international specialist covering all aspects of modern textile business. A well-known protagonist of this successful development in the industry is Ulrich Mehl who has built up his company with a great deal of tact since 1987 and has now placed the management into the hands of his son Philipp. PSI Journal 2/2016 www.psi-network.de We met company founder Ulrich Mehl and his son and successor in the management, Philipp Mehl, in the meeting room of the company headquarters of Jura in Ofterdingen at the foot of the Swabian Alb – a region that has a long tradition in the textile processing industry. This includes the company Jura, named after the geological formation of this region, which is also visually reflected in the current logo in the form of a snail fossil often found in these geological layers. The roots of Jura Textil date back to the business of Ulrich Mehl’s parents, the company Frottierweberei Eugen Mehl founded in Mössingen in 1928. This quickly attained supraregional recognition under the registered trademark “Jura”. In the early 1980s, embroidered finishing also drew the attention of the promotional product industry. In 1979, Ulrich Mehl had already joined his parents’ company. He had gradually expanded his expertise in this field and recognised the significance of embroidered terry articles as promotional products. By regularly participating at the PSI Trade Show from 1982 with the company Frottierweberei, then later as Jura Textil, a new attractive business segment opened up for Jura, on which the company subsequently focussed its entire attention. Ulrich Mehl and his company are thus among the pioneers in the promotional textile industry. TRADITIONAL VALUES In the course of restructuring made necessary by changes to the overall economic conditions, he finally took over the management of Jura Textilgesellschaft mbH which he founded in 1987. The company had already made a name for itself and gained a loyal customer base thanks to high quality, reliability and short delivery times. Since 1987, Jura has also succeeded in gradually enlarging its spectrum of customers as a loyal partner of the promotional product trade. “Initially, we still focused on our original core business, the embroidery and trading of hand towels, bath towels and bathrobes. By specialising in textile advertising, we gradually searched for and found good suppliers and expanded our finish-

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