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68 NEW ON THE MARKET A NEW MEMBER OF LANYBOOK SIMPLY WELL-DRESSED Lanybook powered by Lediberg Group is the brand trusted by brands. Many major brands and quality companies use Lanybook as a means of communication and image carrier. They produce quality and also rely on products that support this quality for their public image. The Lanybook gives them the security of knowing that their budget is used wisely. A new member of the Lanybook series is the Lanybook Liebherr. It features a Tucson hardcover with full-surface embossing. The book has a logo print on each side. Particularly noteworthy is the contrasting stitching on the book cover, which separates the spine from the cover, thus giving the Lanybook an elegant and exclusive appearance. According to Lediberg, the delivery time is 6 to 8 weeks and the minimum order quantity is 300 units. Each Lanybook is, of course, delivered with FSC certified paper and in this respect meets the highest requirements for respectful handling of the environment. PSI 42438 • Lediberg GmbH • Tel +49 5261 606-0 info@lediberg.de • www.b2b.lanybook.com PSI Journal 2/2016 www.psi-network.de INNOVATIVE PROMOTIONAL PRODUCTS Style can often signify modesty. The company ‘uma’ is convinced that there are quite a few great ideas from the world of fashion which can enhance the design of its writing instruments. The new FASHION model is one such example: This elegant retractable ballpoint pen has a straight, shiny shaft that comes only in black or white. The design of the shaft is intentionally plain and simple. The pen also features a straight, transparent and shiny clip available in 10 different colour variations, which contrasts with the simple design of the shaft in a stylish way. It gives FASHION that special ‘something’ and flair. The clip’s design is sure to attract lots of attention as it looks like a clip used for ties, which highlights the personality and charm of the person wearing it. Isn’t this an optimal platform for getting across sophisticated advertising messages? FASHION is particularly suitable for using digital printing, which means the entire shaft can be imprinted. Of course, advertising can be placed on the pen in other ways, too (e.g. on the clip). Long-lasting writing enjoyment is guaranteed with the tried and test uma TECH refill, the nickel silver tip, the tungsten carbide ball and the paste made according to the ISO standard. PSI 41848 • UMA Schreibgeräte Ullmann GmbH • Tel +49 7832 707-0 info@uma-pen.com • www.uma-pen.com

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