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Für Planer, die nichts dem Zufall überlassen. Verlässliche Messedaten tragen dieses Zeichen: Erklären, was Daten im Klartext bedeuten. Das ist unsere Sprache. Denn auf Messen, die von uns zertifiziert wurden, ist Verlass: Wieviele Besucher gab es? Welche berufliche Stellung haben sie? Wieviele treffen Einkaufsentscheidungen? Wir liefern die Antworten. Prompt. Übersichtlich. Genau. Für rund 300 Messen und Ausstellungen. www.fkm.de CONTENT PSI Journal 2/2016 www.psi-network.de FIT FOR ADVERTISING 14 The themes of this product range are active and trendy. Leisure activities that deal with sport are a ten a penny. These realms of experience require matching products and accessories. And the industry offers them as highly targetable promotional products. Quantitative promotion also offer calendars, watches and measuring instruments. TRENDS & BRANDS 4 Kitchen cabinet 6 PSI 2016 PSI trending upward 8 FAN MERCHANDISE, SPORT, LEISURE TIME Fit for advertising 14 INDUSTRY Companies, events, markets 28 GWW: Association work is gathering speed 32 Welcome Home 2015: Unique concept 36 A&O Advent Tour 2015: Eight atmospheric locations 38 10 years of Inspirion Polska: Grand celebration 42 Two new members: Solid growth at DIE6 44 CALENDARS, WATCHES, MEASURING INSTRUMENTS Quantitative promotion 46 COMPANY Barbara Hofmann: Incentive for creative concepts 60 Gastromea: Personalised advertising as pathway to success 62 PORTRAIT Ulrich and Philipp Mehl: Pioneers of textile finishing 64 NEW ON THE MARKET Innovative Promotional Products 68 OPINION 82 IMPRINT 84

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