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www.psi-network.de PSI Journal 2/2016 PSI TRENDING UPWARD 8 From 13 to 15 January 2016, the exhibition halls in Düsseldorf once again hosted Europe’s largest promotional products trade show. With innovations and product premieres, enchanting shows on the catwalk and lectures on practical topics, the PSI 2016 was again an inspiring start in the new promotional products year – as the first part of our impressions proves. GWW: ASSOCIATION WORK IS GATHERING SPEED 32 The General Association of the Promotional Products Industry (GWW) met on 16 and 17 December 2015 in Berlin for its first annual general meeting since the association was newly formed. At the end of an eventful year in which the previous industry associations were merged into a unified association of the promotional products industry, the members experienced two fully packed days with a highly interesting programme. INCENTIVE FOR CREATIVE CONCEPTS 60 When is a promotional product a good promotional product? When it is tailored to the target group and hits the mark. If it also has to be unusual and surprising, so much the better. So why not a cosmetic brush? Proving that this works and that the concept is successful is demonstrated convincingly by the example of Barbara Hofmann Cosmetic Pinsel GmbH. PIONEERS OF TEXTILE FINISHING 64 Within three generations, Jura Textilgesellschaft has developed from a pure “manufacturer of terry products” into an international specialist covering all aspects of modern textile business. A well-known protagonist in the industry is Ulrich Mehl who has built up his company with a great deal of tact since 1987 and has now placed the management into the hands of his son Philipp. EINZIGARTIG IN AUSSTATTUNG, QUALITÄ TÄ T UND DESIGN. Lanybook ® powered by Lediberggroup Alkenbrede 1 D - 32657 Lemgo Email: info@lediberg.de www.lanybook.com

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