Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

92 OPINION CAN WE FIX IT? Yes, we can!” is how my children also always responded to “Bob the Builder”. Angela Merkel is confident, although she can neither say what exactly she wants to fix nor by when. And these challenges are not becoming less daunting. Other European leaders have a different viewpoint. Or they argue that “If she wants to fix it, then she should do it on her own, without us.” Has the promotional product industry in Europe reached its goals? And if so, what goals? In terms of turnover, things are looking good throughout Europe. Aff ter all, 2015 was a year of constant, often rising sales figures. According to the PSI Industry Barometer, the forecast for the industry in 2016 is positive. The PSI In- dustry Index published for the first time in the same study – as a new sentiment barometer – also indicates an upturn. That is a good thing as it is a healthy measure of self-confidence. And this is important in times of rapid change. Not only the underlying conditions – economic and political – are referred to here. The structural change in the industry is widely visible. The number of market participants is increasing, as is the number of job titles: Consultants, distributors, agents, service providers, designers ... Granted, some of them are not new. However, the new reality is that in case of doubt these service providers try to cover everything the value chain has to offer. Eight per cent of distributors import »Focusing is better than attempting to master all disciplines.« PSI Journal 2/2016 themselves. These are mainly the major players. This compares to the growing number of suppliers who supply directly. This now accounts for 41 per cent. Although this figure includes the retail sector, it takes one’s breath away. An overlapping of the sectors is undeniable. And it cannot be reversed. Analogies to other industries clearly show that. The good news: There are also many distributor-loyal suppliers that are primarily organized in the PSI and actively support, or want to support, the distributors in an advisory capacity at industry customers. This is something the industry should utilise more actively because focusing is better than attempting to master all disciplines. Best regards Michael Freter Publisher of PSI Journal Managing Director PSI

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98