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46 PRODUCT GUIDE PSI Journal 2/2016 www.psi-network.de CALENDARS, WATCHES, MEASURE QUANTITATIVE PROMOTION The product categories in this section are all products which rank highly both in popularity as well as in usefulness. Although watches are actually measuring instruments, they occupy a special position in this group. And calendars are in season all year round. Everything with measure” – this is one of the maxims that could be read on the temple wall of the Oracle of Delphi in the 7th century BC. That philosophers among the “ancient Greeks” were mostly mathematicians is no coincidence, as the ancient Greek word “mathemata” simply means “knowledge”. A connection between the order of the world and numbers was recognised. For Pythagoras (born 570 BC!), the pioneer of mathematics and science known from our school days, the number (and its inherent harmony) was the origin and essence of all things. Among other fundamental mathematical laws, he discovered, among other things, the constant ratio between the length of the strings of a lyre and the basic musical intervals. So much for our brief digression to the beginnings of the roots underlying all metrology. On the following pages we look at something more mundane but equally important for our industry, quantitative promotional products such as measuring instruments and watches as well as a promotional classic, the calendar. <

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