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www.psi-network.de PSI Journal 2/2016 START TO THE 2016 SEASON HAWECO WITH THREE NEW FEATURES All good things come in threes. Accordingly, the umbrella specialist Haweco started the 2016 season with a new website, a new catalogue and a new trade show stand at the 54th PSI in Düsseldorf from 13 to 15 January 2016. The features of the new website include: an online form for ordering the new printed catalogue in 2016; a sophisticated filter function for quickly finding products; an extensive product-detail view with staggered prices, detailed product descriptions on the basis of explanatory icons and several photos of the various articles views; a shop module for online orders with the possibility of neutral shipping to different delivery addresses; an extensive download area providing PDF catalogues, price lists, product data, layout templates and all product images in various resolutions. The new catalogue can be ordered on the Haweco website. The printed version was also available at the new PSI stand at stand number 11A34 where Haweco also presented many new products and proven bestsellers. www.haweco.de < ALL GOOD THINGS COME IN FOURS MARTOR WINNER OF THE GERMAN DESIGN AWARD The German Design Award is one of the leading international design awards and, alongside the red dot, it is the most important product design award presented in Germany. Martor fielded four products in the race – and won no fewer than four times. The Secupro 625, the Secunorm 380, the Secunorm 590 and the Secumax 350 received the German Design Award 2016 from the Frankfurt Design Council. The Council thus acknowledged the “excellent combination of aesthetics and practical value” of the latest safety knives of the Solingen-based company. The „winners“ were the Martor products in the category “Workshop and Tools” – one of ten product design categories in which a Gold Award and 15 Winner Awards are presented. In the tool segment alone, Martor was able to secure four of a total of 16 titles awarded. This was the first high-profile design award for the premium squeezegrip knife Secupro 625, that had been introduced at the A+A 2015 trade show, and the Big Bag Cut- ter Secunorm 590. The Secunorm Only recently introduced: The premium squeeze-grip 380, the world‘s first safety knife knife Secupro 625, one of four award-winning products with a blade extension length of from Martor. almost 8 cm, had previously been distinguished with the red dot Design Award 2015. Clinching a “clean sweep” was the innovative Secumax 350 with concealed blade: Before it received the German Design Award 2016 and the red dot Design Award 2015, it had already received the pro-k Award 2015. The German Design Award will be presented in mid-February 2016 at the Frankfurt “Ambiente”, the largest consumer goods trade show in the world. www.martor.de < ARWEY WITH UMA PENS ACAR AND UMA COLLABORATE T he notebook and calendar manufacturer Acar Europe and the writing instrument specialist uma Schreibgeräte are collaborating from January 2016. From this time on, Acar Europe GmbH is exclusively offering pens from uma under the “Arwey” brand in its product range. In addition to a standard colour, other pen colours are available, so that they can be offered to suit the respective colour of the book cover. “We have known each other for many years and look forward to working together. By using uma writing utensils in Arwey notebooks, we combine modern colours, haptics and quality, issues that are paramount for both brands and product ranges,” say the two managing directors Patrick Döring (Acar) and Alexander Ullmann (uma). www.acar-europe.de < 31

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