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62 COMPANY The Gastromea team (left to right): Maria Siewert (clerk), Ursula Kubitza (order processing and pre-press), Simone Steinherz (packaging), Nadine Siev- eers s (sales), Ralph alp Kopschek opsc e (technology (tec ology and a d ddispatch); spatc ); belo below: : Christian C st a Darmstadt a stadt (o (owner), e ), Laura au a Ste Steinmeier e e ( (media ed a des design g ttrainee). a ee). GASTROMEA: PERSONALISED ADVERTISING A PATHWAY TO SUCCESS Printed drinking straws, sugar sticks designed as desired, thermal mugs, and paper cups for coffee to go – caterers and hoteliers can stick in the memory of their guests in many diff ferent, even unusual ways. Christian Darmstädter’s company, GASTROMEA, specialises in just such products and runs “Germany’s first event item printing house for catering and the hotel business”. What makes an event a success? Good, well-conceived organisation. What makes a restaurant a success? Good food, attentive service, pleasant surroundings. And what is the hallmark of a good hotel? Comfortable beds, an abundant breakfast buffet, an attractive pool. All these factors are certainly important in making guests feel good, but the success of a host is primarily de- pendent on whether visitors keep the establishment in good memory, whether they are happy to come back, and even willing to recommend it to others. The discreetly applied logo on napkins, cutlery sleeves, or perhaps on the drinking straw in a cocktail can help do just this. “However, the topic of advertising is often neglected, especially at SMEs,” Christian Darmstädter notes. PSI Journal 2/2016 MANY YEARS OF EXPERIENCE The 41-year-old knows what he is talking about. He worked for sixteen years as a specialist and executive in the upmarket catering and hotel business, gathering experience at home and abroad, completing state degrees at the college of hotel management and many degrees focusing on marketing and consulting. “I often spent a long time looking for reliable suppliers who could print a company logo on promotional products for the establishments where I worked,” Darmstädter recalls. This gave rise to the idea of an advertising agency specialising in low-priced products for the catering and hotel business. EVERYTHING FROM A ONE-STOP SHOP Founded in 2005, at first exclusively as a paper printing company for the gastronomic commodities markets, the focus of GAS- TROMEA soon shifted to producing promotional products of its own for the German-speaking region. Today, the company has five main categories in its online shop: cups, drinking straws, edibles and beverages, light and shadow, and paper printing. “What makes it special is that we can put printing on nearly all the products

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