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32 B erlin INDUSTRY GWW ANNUAL GENERAL MEETING ASSOCIATION WORK IS GATHERING SPEED The General Association of the Promotional Products Industry (GWW) met on 16 and 17 December in Berlin for its first annual general meeting since the association was newly forr med. At the end of an eventful year in which the previous industry associations were merged into a unified association of the promotional products industry, the members experienced two fully packed days with a highly interesting programme. is something special. The fact that the GWW chose the cap capital as the location of its first annual geneeral meet- ing as the unified association of the pro- motional products industry was entirely appropriate considering the immportance of the two-day event. Following the inau- gural meeting in March 2015, the pre- Christmas meeting was another milestone m in the history of the German asssociation. Members of all sections, i.e. reppresenta- tives of suppliers, suppliers consultants, consultants brand br own- ers and business partners met to select their first board and to launch the joint work at GWW level. The presence of the industry in Berlin, in an environment where political and economic decisions are made, also gave the entire event and the issues under debate a special importance. INVENTORY AND SELF-DISCOVERY The first meeting day was mainly reserved for association and intra-industry topics: Reports by the chairperson, sections and working groups provided an overview of the previous work results. Pending tasks had previously been identified at the section meetings. g The section business part- ners, which also incluude other industry-re- lated service providers in addition to the PSI, used the meetiing in Berlin, among PSI Journal 2/2016 The newly elected GWW Board: (left to right) Michael Freter, Manfred Schlösser, Jürgen Geiger, Ronald Eckert, Patrick Politze, Frank Dangmann. other things, to specify their own self-image. “We e should make the industry and the politicians cians aware of how wide-ranging the services that are directly and indirectly related to our industry actually are. If it is possible to integrate all of these companies, we will not only broaden the range of services of our industry, but also give it greater weight in the political arena thanks to a stronger general association,” said section spokesman Manfred Schlösser. Drawing up a communication strategy and implementing further studies were defined as future tasks of the section. The communication goal should be to increase the

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