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34 PSI 2016 label and Roland, the expert for printers, cutting plotters, and modelling machines, will be presenting their finishing techniques. The Polish company Badge4u will also be on hand to illustrate how badges are put together. Visitors can also find out about the various 3D or digital printing techniques, which are constantly evolving. INTERNATIONAL INDUSTRY GET-TOGETHER The International Area in Hall 12 clearly shows once again that the PSI is a worldwide group of companies where international exhibitors, associations, and joint stands can be found presenting information on the offers, services and products of their specific countries. Along with many others, visitors to the trade show can meet associations and partners from Spain, Poland, Russia and the USA here. The BPMA (British Promotional Merchandise Association) will be bringing British exhibitors together in its own pavilion, and the nearby Netherland Pavilion will again be a contact point for the Dutch and international crowd with the Holland Bar by HetPortaal. The ScandiBase, too, will again be found in Hall 12. THE PSI, YOUNGER THAN EVER The HALL13 area, which has been enlarged this year due to great demand, will show how young and up-to-date the PSI is, despite being 54 years of age. This area has now grown beyond its location in Hall 12 and grown into Hall 11. In Hall 11, 11L50/11N79 and Hall 12, 12K03 – 12O44, you will encounter first- and second-time exhibitors, inventors, and young, innovative companies – a genuine pool of ideas for all those who are looking for something special. A WORLD TO EXPERIENCE AT THE PSI The focus on textiles makes Hall 10 a real highlight, with the TEXTILE AREA, TEX- TILE FINISHING AREA and PSI CATWALK. The creative staging of fashion and accessories by means of lively presentation shows with professional moderation will be sure to entice you. The live acts showing off the products of twenty textile suppliers should by no means be missed. Four presentations are planned for Wednesday, and four PSI Journal 1/2016 www.psi-network.de t ade s o sta t g at 6 p all 9. for Thursday, as well, while Friday will have three presentations. The show starts daily at 11 am. On Wednesday and Thursday, additional thirty-minute slots will follow at 1 pm, 3 pm, and 4.30 pm. On PSI Friday, there will be a total three shows on the runway. If you want to be on hand, you should be at the catwalk in the TEXTILE AREA in Hall 10 at 11 am or 1 pm, or at 2 pm for the grand finale. At the finale, all participants will be presented one last time. Not only the PSI CATWALK, but also the GUSTO tasting pavilion is one of the “new” presentation formats which have caught on among the visitors to the trade show. “New” in this context is a relative term, for GUS- TO has been inviting you to try its wide variety of specialties for three years already. At the elegantly functional stand in Hall 9, you will find many different culinary advertising ideas and experts to advise you at the trade show. PSI AFTER WORK: CULTIVATED PARTYING The name changes, the message of the event remains the same: whether it’s re

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