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146 PORTRAIT PSI Journal 1/2016 www.psi-network.de MICHAEL SCHIFFER IN PERSON What was your first thought this morning? Off we go! When is your day a good one? When I am able to achieve what I had planned to do. What gets you in a good mood? My heartily laughing children, the honest praise of an enthusiastic customer, a successful volley stop playing tennis ... and much more. And what drives you crazy? Lies and narrow-mindedness. What are you most likely to forgive yourself for? 4 scoops of ice cream – 2 vanilla and 2 nut ... but without cream! When do you lose track of time? With a good book and a glass of red wine. If you were forced to take a four-week holiday, where would you go? To Australia, at long last. What do you like spending your money on? On moments that accompany me on my journey through life. For us, this means: „Ensuring we have memories at old age ...“ Do you let yourself be seduced by advertisements? If they are well made, most definitely … When is a promotional product a good promotional product? When it promotes the image of the advertiser and, at the same time, is of great value for the recipient. What is the best promotional product you have ever received? Well, I am not entirely objective ... but I can say this much: It was a brand-name product of high value for me ... What do you find irritating in relation to promotional products? Poor quality which diminished the image of the advertiser instead of promoting it. compensate for them with climate certificates which support a hydroelectric power station in Turkey, and commit ourselves to reduce emissions year for year. What is more, we are licensed to use FSC and PEFC materials, and use only certified paper from sustainable forest management to produce Post-it® products. As a licensee of ‘GoGreen’, we guarantee climate-neutral shipping with Deutsche Post and can also offer these services to our customers. This results in a climate-neutral chain from producing to shipping our products, and thus a great many value-added services for responsible customers,” Michael Schiffer explains, for whom sustainability means an “inner conviction. That is why we also welcome and support the PSI’s Sustainability Initiative.” POST-IT® – IDEAS FOR POWERFUL ADVERTISING MOMENTS Within the group of companies, the Michael Schiffer Promotion division is devoted entirely to the needs of the promotional products industry. And the industry also benefits from the competence and expertise of the other corporate divisions, michael schiffer – print & kommunikation (technically sophisticated printing and finishing solutions), schagen+eschen –specialists for perfect mailings (full-service provider for direct mailing services) and Smart- Com – medienIT and digital services. Michael Schiffer Promotion arose from the collaboration with the technology corporation 3M – the inventor of the sticky note. In 2009, 3M chose the Rheinberg-based company from ten competitors bidding for a contract to print and process Post-it® products for the promotional products industry. Decisive here were the high level of innovative power and efficiently interlinked processes of Michael Schiffer Promotion. “Our other qualities in the areas of marketing and distribution were apparently so convincing that 3M further intensified the collaboration with us in 2012 and entrusted us with Europewide exclusive distribution of the entire Post-it® promotional products portfolio,” says Michael Schiffer. Since 1 May 2013, the promotional products industry now has the entire variety of the Postit® brand product range and all related services at its disposal from a single source. EVERYTHING FOR THE CUSTOMER “Responsibility toward our partners in the promotional products trade and trusting cooperation with them are the focus of our services,” says Michael Schiffer. The great store of experience, optimal workflow, in-depth professional and technical knowledge, efficiency and flexibility, as well as prompt reaction times at a constant high level of quality benefit the partners. “And through our efforts to constantly create ideal solutions, we get together as early as possible with our customers to sound out as many advantages of the brand-name product as possible.” The related Post-it® all-inclusive promise comprises all-round customer care, including free sample services and “the best on-time deliveries, even during the peak season,” Schiffer emphasizes. The creative Post-it® product range leaves nothing to be desired in its area and proves to be full of variety and ideas, attractive, and of high promotional impact. Its advertising is always likeable, extremely

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