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Preamble THE PSI: A NETWORK WITH A LOT TO OFFER! The PSI (Promotional Product Service Institute) has been serving the European promotional products industry and its market participants as a service provider and networking platform for 55 years. Its services support the daily work of more than 6,000 market participants such as manufacturers, importers, finishers, distributors and agencies. Key services include personalised consultation and product research as well as marketing, professional training, industry contacts and online product search solutions. These services enable our member companies to generate new business and grow their profits long-term. PSI Industry Barometer In order to be able to make responsible decisions, entrepreneurs must be aware of what’s going on in the market. With the Europe-wide PSI Industry Barometer, the PSI has designed its very own market research tool, a survey on the current state and trends of the industry conducted twice a year with the aim of delivering regularly updated market data and industry information. Nearly 2,000 respondents participated in the 4th edition of the PSI Industry Barometer, making it the promotional products industry’s most comprehensive market study in Europe to date. Besides Germany, the response-by-country rate was highest in the UK, France, the Netherlands, Italy and Spain. The 2/2016 edition confirmed the industry’s positive expectations seen already in the second half of 2015. For example, sales figures went up in the first half of 2016, and the PSI Economic Trend Index reached a new peak at 110.4. Sustainability – a hotly debated topic in the industry – continues to gain in prominence. The share of promotional products suppliers having taken steps to get certified or obtain proof of sustainable operations is the highest it’s been since the survey was first conducted in 2015. To learn why, read some of the comments on page 25. As a new feature, the 2/2016 edition includes a look at the share of online sales in the promotional products industry. Find an initial analysis on page 16. 3

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