12 1/2018 Industry Barometer EUROPE Comparison of amount of promotional products sales from 2013 to 2017 – Suppliers 18.8% 14.3% 18.8% 14.3% 47.7% 14.3% 33.1% 22.3% 36.4% 6.8% 2013 2014 2015 2016 2013 20172014 2015 2013 2014 2015 2016 2017 47.7% 14.3% 2.7% 2.2% 2.7% 2.2% 11.5% 22.7% 35.6% 13.5% © PSI 2018 < €50,000 €50,000 to €500,000 €500,000 to €1 million €1 to < €9 €50,000 million €50,000 €10 to to €49 €500,000 million €500,000 €50 to to €99 €1 million €1 > to €100 €9 million €10 to €49 million €50 to €99 million > €100 million 13% 2.5% 1.2% 25.4% 18.8% 14.3% 11.3% 40.6% 47.7% 10.5% 14.3% 2.7% 2% 9.2% 25.4% 11.3% 40.6% < €50,000 €50,000 to €500,000 €500,000 to €1 million €1 to €9 million €10 to €49 million €50 to €99 million > €100 million 2013 2014 2015 2016 2013 20172014 2015 2013 2014 2015 2016 2017 0.7% 0.7% 3.9% 20.2% 3.9% 17.2% 39.8% 20.2% 15.5% 17.2% 1.3% 39.8% 2.1% 15.5% 1.3% 2.1% 9.3% 37.8% 17.5% 31%4% 0.2% 0.2% 11.5% 22.7% © PSI 2018 35.6% 13.5% 13% 2.5% 1.2% © PSI 2018 9.2% 2.2% 1.1% 10.5% 2% 1.1% 8.4% 40% 14.8% 8.4% 32% 40% 3.1%1% 14.8% 32% 0.7% 3.1%1% 0.7% 16% 45.7% 33.1% 15.2% 16% 22.3% 21.1% 45.7% 15.2% 36.4% 1.5% 0.3% 21.1% 6.8% 0.2% 1.5% 0.7% 0.3% 0.7% 0.2% 5.5% 29.6% 9.3% 21.3% 5.5% 37.8% 38.5% 29.6% 17.5% 4.5% 21.3% 31%4% 0.7% 38.5% 4.5% 0.2% 0.7% 0.2% 50% 40% 50% 30% 40% 20% 4.7% 3.9% 14% 4.7% 20.2% 11.7% 14% 17.2% 47.6% 39.8% 17.8% 11.7% 15.5% 2.8% 47.6% 1.3% 1.4% 17.8% 2.8% 2.1% 1.4% 11.5% 22.7% 35.6% 13.5% 13% 2.5% Comparison of amount of promotional products sales from 2013 to 2017 – Distributors 33.1% 22.3% 36.4% 6.8% 0.7% 0.7% 9.3% 37.8% 17.5% 31%4% 0.2% 0.2% © PSI 2018 30% 10% 20% 0% 10% 0% 50% 40% 50% 30% 40% 20% 30% 10% 20% 0% 10% 0% © PSI 2018 © PSI 2018 8.4% 40% 14.8% 32% 3.1%1% 0.7% 1.2% 9.2% 2 16% 45

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