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10 1/2018 Industry Barometer EUROPE The most profitable product segment in 2017 – Were there any changes here? Suppliers Distributors 92% say „no“ 8% say „yes“ In-house developments in high-quality personalised print production. Organic fashion and eco-friendly textile screen printing is demanded more and more frequently. Quality awareness is steadily increasing. Service is a theme that’s gaining in importance. There’s a trend towards high-value products. Our customers need more-innovative and morecreative products than they used to. The focus is on European production. It seems that companies had a higher budget for promotional products in 2017. 87.3% say „no“ 12.7% say „yes“ © PSI 2018 © PSI 2018 The surveyed participants noticed: The surveyed participants noticed: Our customers increasingly request products that are helpful and have a long service life. More and more mugs and porcelain cups are requested, since the trend is moving away from plastic cups. There’s a much greater selection of finishing methods that can be offered to the customer. New products are being launched throughout the year. It’s notable that considerably more electronic products are being requested.

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