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Why do you source your products through your promotional products distributor? (multiple responses possible) Good service Advice Good business relationship Reliability Quality Easy handling Communication Price/discounts Complete overview of all available promotional products Creativity Existing framework agreement © PSI 2018 What functions do promotional products perform in your company? 49% Trade show giveaways 32% 63% Boost customer loyalty 46% 27% 53.3% 50% 46.7% 43.3% 43.3% 40% 36.7% 30% 23.3% 16.7% “Door openers” 24% 70% Are you convinced of the effectiveness of promotional products? It depends 22.5 % No 2.5% © PSI 2018 Employee motivation Purchasing incentive Direct mail enhancer Yes 75% 29

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