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22 1/2018 Industry Barometer EUROPE Do you advertise your certified products in a special way? No Above-average advertising done by … 50% Textile finishers 40% Manufacturer selling to promotional products distributors 65% 42% 35% Advertising agencies Yes © PSI 2018 45% Promotional labelling/ finishing service provider Examples of implemented advertising measures: • Adverts, labels and tags • Media campaigns Small companies see less of a need than large companies (< 30%). • Websites, newsletters or catalogues Starting at 50 employees, one in two companies advertise their products.

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