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14 1/2018 Industry Barometer EUROPE How high would you say was your margin in 2017? 22% Manufacturers and distributors are right at the average! Exporters have an average margin of 29.8%. 6% © PSI 2018 42% 22% Promotional labelling service providers and finishers figured an average margin of 28.6%. 2% € 6% € Average achieved margin 25.7% How satisfied are you with the average 2017 margin? The share of manufacturers for industry customers is significantly large with 61%. € € 49% Yes One out of two PSI members are satisfied with the margin they’ve achieved! Amount of margin: < 10% 11 - 20% 21 - 30% 31 - 40% 41 - 50% > 50% No, because ... ... Customer is pushing prices down (76%) ... Too much competition (69%) ... Overhead expenses too high (30%) ... Value chain too long (18%) € 51% No €

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