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30 1/2018 Industry Barometer EUROPE What product segments do your deployed promotional products come from? Electronics & multimedia Bags, luggage & travel Apparel & textiles Lifestyle & accessories School & office supplies Household & living Chemist, body care & health Sports. leisure & events Foods & luxury foods Games & toys Services & technologies Garden & outdoor Home improvement Other © PSI 2018 Are you aware of any case studies on the effectiveness of promotional products? No 45% © PSI 2018 26.3% 7.9% Yes 55% 46.2% 43.6% 35.9% 35.9% 33.3% 53.8% 23.1% 23.1% 20.5% 20.5% 15.4% 10.3% 10.3% How high was your budget for promotional products in 2017? 5.1% © PSI 2018 26.3% 7.9% 5.3% 44.7% © PSI 2018 15.8% < €25.000 44.7% €25.001 - €50.000 €50.000 - €75.000 €75.000 - €100.000 €100.000 - €500.000

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