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Suppliers Distributors Economic sectors of participating companies – Europe-wide overview (multiple responses possible) 73.2% 29% 26.8% 11.5% 6.2% 2.8% 1.9% 6.9% 1.6% 8.1% 0.6% 5.3% 5.9% Promotional products consultant Promotional products distributor selling to industry customers Manufacturer selling to promotional products distributors Manufacturer selling to industry customers Advertising agency Full-service agency © PSI 2017 Promotional labelling/ finishing service provider Marketing consultant Copy shop Print shop Exporter Importer Textile finishing 8.1% 6.0% 0.8% 13.6% 9.7% 6.6% 3.9% 7.9% 16.3% 19.4% 36.5% Promotional products sales are covered equally by suppliers and distributors. While only 11.5% of suppliers say they also operate as promotional products distributors, 77.4% of distributors categorise their core activity as promotional products distributor with sales for industry customers. In addition to direct sales to distributors, 29% of suppliers also supply industry customers directly. 77.4% Suppliers Distributors 7

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