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Preamble The PSI: A Network with a Lot to Offer! The PSI (Promotional Product Service Institute) has been serving the European promotional products industry and its market participants as a service provider and networking platform for 55 years. Its services support the daily work of more than 6,000 market participants such as manufacturers, importers, finishers, distributors and agencies. Key services include personalised consultation and product research as well as marketing, professional training, industry contacts and online product search solutions. These services enable our member companies to generate new business and grow their profits long-term. PSI Industry Barometer In order to be able to make responsible decisions, entrepreneurs must be aware of what’s going on in the market. With the Europe-wide PSI Industry Barometer, the PSI has designed its very own market research tool, a survey on the current state and trends of the industry conducted twice a year with the aim of delivering regularly updated market data and industry information. The 5th edition of the PSI Industry Barometer, with 799 participants, is one of the promotional products industry’s most comprehensive market studies in Europe. With a score of 89.6, the PSI Economic Trend Index falls just short of the 2016 record. The index reflects the gap between actual and expected sales. Due to relatively weak sales in 2016 and high expectations, the actual index remains below a score of 100. Sustainability once again dominates large swaths of the analysis. The results show that sustainability continued to gain in significance compared to the prior year, both among manufacturers and distributors. The share of promotional products suppliers having taken steps to get certified or obtain proof of sustainable operations increased again compared to 2016. It’s worth mentioning that the majority of promotional products have either been certified already or are verifiably sustainable. The industry report for the first time addresses issues surrounding the CSR reporting mandate, which since the start of 2017 requires major capital market-oriented companies to report standardised, measurable information about their corporate ethics, social standards and environmental profile. It became clear that distributors and suppliers alike still need lots more information. Concrete results about their current level of knowledge regarding the CSR reporting mandate can be found on page 22. 3

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