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14 1/2017 Industry Barometer EUROPE Suppliers Distributors Amount of promotional products sales – by country Sweden Spain 30% 14.3% 7.1% 20% 7.1% 28.6% 10% 10% 10% 14.3% 10% 14.3% © PSI 2017 © PSI 2017 < €50,000 €50,000 to €250,000 €250,000 to €500,000 €500,000 to €1 million €1 to €2 million €2 to €3 million €3 to €4 million €4 to €5 million €5 to €10 million €10 to €49 million €49 to €99 million > €100 million < €50,000 €50,000 to €250,000 €250,000 to €500,000 €500,000 to €1 million €1 to €2 million €2 to €3 million €3 to €4 million €4 to €5 million €5 to €10 million €10 to €49 million €49 to €99 million > €100 million © PSI 2017 © PSI 2017 Suppliers Distributors 10.7% 3.6% 3.6% 3.6% 8.3% 8.3% 16.7% 7.1% 3.6% 8.3% 32.1% 16.7% 10.7% 8.3% 3.6% 21.4% 33.3% Among distributors and manufacturers alike, the countries with the strongest promotional products sales included the Netherlands, France and Germany. More than 75% of Dutch suppliers posted sales of over €10 million. In France and Germany, only one in five manufacturers generated sales of more than €10 million.

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