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6 1/2016 Industry Barometer SUPPLIERS DISTRIBUTORS ECONOMIC SECTORS OF PARTICIPATING COMPANIES (multiple responses possible) 41.7% 36.7% 15.3% 4.2% 0% 1.4% 2.8% 1.4% 5.6% 13.9% 9.7% 0% Promotional products consultant Promotional products distributor Manufacturer Advertising agency Full-service agency Service provider © PSI 2016 Marketing consultant Copy shop Print shop Importer Textiles finishing SUPPLIERS DISTRIBUTORS 1.2% 0% 0% 4.2% Other services 0% 5.6% 15.9% 2.3% 3.3% 2.1% 1.2% 0.2% 5.3% 17.3% 6.3% 3.8% Promotional products consultant Promotional products distributor Manufacturer © PSI 2016 Advertising agency Full-service agency Service provider Marketing consultant Copy shop Print shop Importer Textiles finishing Other services 4.7% 1.2% 1.2% 1.2% 3.5% 3.5% 3.5% 12.2% 3.1% 4.9% 6.8% 2.2% 3.3% 0.5% 4.3% 8.3% 4.3% 2.0% 48.1% 4.7% of suppliers operate as manufacturers. That figure is higher than that of the Europe-wide survey. With 3.5%, the share of distributors operating as importers is lower than the European average of 8.3%. 80%

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