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Trademark issue and enhanced competitive advantage for the promotional product industry The PSI Sustainability Awards won’t just revolutionise existing product awards. They’re so much more, because they comprehensively recognise achievements in sustainability. What counts are not only all kinds of certificates but also non-certified in-house initiatives and contributions to sustainability. In today’s world, those who tackle this issue before being forced to chase pending regulations will hugely increase their competitiveness. Environmental expert and former German Environment Minister Klaus Töpfer put it this way: „Someone who doesn’t incorporate the environment in their quality won’t be able to succeed economically. That’s the decisive point.“ 5

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