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4 CSR and sustainability In times of shrinking resources and increasing costs, corporate social respon- sibility (CSR) and sustainability in all its facets are emerging as key issues for corporations. Every enterprise is tasked with finding the right balance between economic, ecological and social concerns while maintaining transparent documentation thereof. But corporate sustainability starts small – long before any official certification. Many major brands and SMEs are already operating in accordance with the principles of CSR and sustainability, and so they expect the same from their suppliers in the promotional product industry. What’s more, the link between long-term business success, environmental protection and accepting social responsibility increasingly shapes legislation.

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