MEISSEN Joaillerie

08 It is apparent at first glance that this woman has a great deal of power, in spite of her delicate frame. Her hands are moving constantly as she talks, the jangle of her bracelet underscoring every word. Ornella Pasquetti, designer of the MEISSEN ® Joaillerie collection, unites numerous apparent contradictions in her graceful person: the creative Milanese has presence but it is also reserved, glamorous yet modest, strong and sensitive. When she talks of the MEISSEN ® Joaillerie collection her sentences reveal great respect for the centuries-old craftsmanship and love of feminine, modern design. i flowers, You are responsible for the design of the MEissEn ® Joaillerie collection. Where do you draw your inspiration from? Ornella Pasquetti: I don’t need any additional inspiration to be creative for MEISSEN ® . Each piece of porcelain that leaves the manufactory is already a jewel in its own right! The difference between table porcelain and the jewellery range is that with one you decorate your house and the other you decorate yourself! It is no coincidence that porcelain used to be known as “white gold”. The strong connection between porcelain and jew ellery is already evident in inspiration Ornella Pasquetti a german-italian Love AffAir The renowned Milanese designer Ornella Pasquetti is the creator of the MEISSEN ® Joaillerie collection. A conversation about jewellery, femininity and dreams. this comparison. For me, all of the MEISSEN ® products are inextricably linked with one another: the porcelain is jewellery, the jew ellery is porcelain. the trademark of MEissEn ® is the Crossed swords. How do you incorporate these symbols in the jewellery range? MEISSEN ® is one of the few brands whose logo does not consist of letters. Most brand logos are like an alphabet: two or more letters forming a trademark. The Crossed Swords of the MEIS- SEN ® manufactory are wonderfully distinct: they have been representing strength and energy since 1722. Two characteristics that people appreciate greatly. At the same time, they also send out a very subtle and fem inine message – as a symbol of strength, loyalty and uniqueness, the form is perceived as both protective and passionate. The “Swords” collection comprises graceful rings, earrings, bracelets, necklaces and pendants, which interpret the sword form in differ ent ways, frequently set with diamond pavé. In addition, none of the pieces from the other collections leaves the manufactory without having been labelled with the Crossed Swords trademark. We even ac quired a laser specifically to engrave the traditional trademark on even the smallest chain links and the clasps for the pug bracelets. if you had to explain the Joaillerie collection to someone not familiar with it – how would you describe the jewellery? When I began designing the MEISSEN ® Joaillerie collection around two years ago, my idea was for a particularly feminine line. A line that reflects the dreams that women have. Full of femininity, colour, charm and sensuality. We achieve this by refining the individual, hand-painted porcelain elements further with the addition of gold, precious coloured gemstones and diamonds. The result is a unique collection that every woman can relate to. There are now a number of jewellery collections that incorporate porcelain. However, much of this seems to be more like souvenir jewellery to me. The MEISSEN ® Joaillerie collection is different to the others: it combines tradition and modernity. What exactly do you mean by that? Each piece of jewellery contains something traditional and something modern. In the design of the collections I always adhere to the often centuries-old, world-famous MEISSEN ® motifs: flower painting, dragon motifs, swords and similar. I combine these with new and modern but still classical forms. This is particularly apparent in the “Follia” collection: it combines all of the traditional and mod ern elements in one piece of jewellery: gold, col our, transparency, the logo and hand-painted porcelain elements worn as charming pendants on a long chain. In this way it is possible for jewellery to transcend generations. My desire is for the jewellery to be passed down from mother to daughter, who will in turn wear it with the same sense of enjoyment. Do you yourself have a favourite piece from the collection? Yes! My favourite piece is always the jewellery that I happen to be looking at in that particular moment. For example, if I’m looking at a “Mongolfière” pendant, I admire the wonderful porcelain painting and think: ‘This is the finest piece in the whole collection!’ But the same thing happens when I look at one of the ornate rings from the “Mystery” collection. Or the glittering earrings from the “Swords” collection … What feedback do you receive from customers? A Brazilian customer once contacted me and thanked me personally for the particularly emotion al design of the jewellery. I was very pleased about that, obvi- ously. I frequently hear from men that the MEIS- SEN ® Joaillerie makes it easy for them to find something suitable as a present: because first of all the jew ellery is full of symbolism that can be used to convey a (romantic) message and secondly men love women with a feminine air about them – and consequently like to give them feminine jewellery such as that of the MEISSEN ® Joaillerie collection. Interview by Christel Trimborn ® ® 09

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98
Page 99
Page 100
Page 101
Page 102
Page 103
Page 104
Page 105
Page 106
Page 107
Page 108
Page 109
Page 110
Page 111
Page 112
Page 113
Page 114
Page 115
Page 116