MEISSEN Joaillerie

When visitors step through the entrance door, which was designed by the famous architect Gio Ponti, they are greeted with an atmosphere that Christian Kurtzke describes as ‘discreet European luxury’. The MEIS- SEN HOME ® Collectibles appeal because of their timelessly elegant design language and high-quality materials. As Kurtzke states, ‘This luxury is understated but contemporary, especially when compared to the “loud” luxury of the Baroque period’. As with the jewellery collection by Ornella-Pasquetti, MEISSEN HOME ® Creative Director Markus Hilzinger has been inspired by the manufactory’s design and decorations archive, which is more than 300 years old. Hilzinger explains, ‘The one thing we realised above all was the huge potential to create a complete range of furnishings and enable it to be directly experienced by visitors’. Every piece in the collection has the same MEISSEN ® DNA, in other World of meissen ® home w words, it represents a long-standing tradition. In eight themed rooms, visitors can find inspiration they need to create their own highly personal décor. ‘Our customers,’ says Hilzinger, ‘are more collectors than buyers and like to use these pieces to create their own little castle’. The VILLA MEISSEN ® also links to its past in another respect – the fact that it was used as a meeting place in the 19th century. Kurtzke also wants to make the villa a place for people to meet: ‘We intend to establish a variety of events on themes such as art, architecture and design and bring together interesting people’. The Villa is thus an international meeting place and centre for high-quality design with more than 300 years of history behind it. In other words, exactly the right place for the exquisite combination of art and handmade luxury that is MEISSEN ® . Text: Dagmar Steffen/Elisabeth Seraphim ® 61

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