MEISSEN Joaillerie

Quiet moment: Model Sharam Diniz glances over the Hudson River. Even when she is not working she looks very photogenic a touch of grace kelly Star photographer Matthew Brookes implemented MEISSEN’s new image campaign in New York with two international top models. MEISSEN ® CEO Christian Kurtzke planned the campaign in collaboration with Untitled Verlag. ‘My aim is to position MEISSEN ® globally as a German luxury brand. Therefore I wanted an international, top level image campaign,’ declares MEISSEN’s CEO Dr Christian Kurtzke (42). The MEISSEN ® manufactory is more than 300 years old and is worldfamous for its porcelain. It launched its own jewellery range last year, creating a stir internationally. Now in year two, Kurtzke is instigating the next stage: the ‘1739 Royal Blossom’ collection is being added to MEISSEN’s jewellery range. The collection is named after an ornament given by Elector August III to his wife, Maria Josepha of Austria. ‘With our ultra-feminine flower rings, we are now entering a price category that starts just below 1000 euros. We hope to attract younger customers to MEISSEN ® in this way,’ explains Kurtzke. The manufactory is also launching its Objets d’Art, artistic objects based on MEISSEN’s long-standing tradition, which have been reinterpreted and presented as jewellery items. The items can be viewed in Basel where the manufactory is now based on First Avenue. Kurtzke also announces that there will be another surprise at the trade show but he’s not giving any more details yet. ® 11

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